Director of Marketing, Law Firm

Job Description

Adams & Martin Group is assisting a growing boutique plaintiff-side personal injury firm seeking an experienced Director of Marketing. This role is responsible for marketing strategy, performance, and ROI, and works closely with firm leadership to align marketing investment with business growth goals. This is a great opportunity for someone in a Marketing Manager role who wants to grow their career and move up to a Director position!

The firm is located in St. Louis County and offers a competitive salary and comprehensive benefits package. Flexible hours and a hybrid work arrangement are possible for proven performers after an initial training period onsite.

The Director of Marketing will initially focus on assessing and optimizing existing marketing efforts, improving performance visibility, and establishing accountability across vendors and internal resources. As systems mature, the role will shift toward higher-level strategy, budget optimization, and scalable growth initiatives.

This position is best suited for a hands-on marketing leader who understands lead-driven businesses, values data and ROI, and can balance strategic leadership with practical execution when needed.

Key Responsibilities

Strategy, Performance & ROI

• Own and execute a data-driven marketing strategy aligned with firm growth objectives
• Define and manage KPIs including cost per lead, lead quality, cost per signed case, and channel ROI
• Partner with the COO and CFO on annual and quarterly marketing budgets and forecasting
• Present clear, actionable performance insights to firm leadership

Vendor & Channel Management

• Manage external vendors across paid search, LSAs, SEO, website, and creative
• Evaluate vendor performance and recommend scaling, optimization, or spend reductions
• Ensure vendors operate with clear expectations, accountability, and reporting
• Serve as the primary point of contact for marketing agencies and partners

Team Leadership

• Directly manage and develop the firm's Marketing Coordinator
• Establish clear roles, priorities, workflows, and performance expectations
• Determine what marketing work should be handled in-house versus outsourced

Systems, Analytics & Reporting

• Ensure accurate call tracking, CRM integration, and lead attribution
• Build and maintain executive-level dashboards and reporting
• Identify and address gaps in data, tracking, or process that impact decision-making

Initial Optimization & Stabilization

• Audit existing marketing channels, spend, vendors, and infrastructure
• Identify inefficiencies and improvement opportunities
• Lead high-priority initiatives early on, with a clear plan to delegate execution over time

What Success Looks Like

• Clear visibility into marketing performance and ROI
• Improved lead quality and cost efficiency
• Strong alignment between marketing spend and firm growth goals
• Vendors operating with discipline and accountability
• A structured, scalable marketing function that supports long-term growth

Qualifications

• 5+ years of marketing experience in a lead-driven or service-based business
• Strong experience managing paid media and external agencies
• Proven ability to connect marketing performance to revenue outcomes
• Experience managing budgets and reporting to executive leadership
• Comfortable operating both strategically and hands-on when needed
• Legal or professional services experience preferred but not required

Compensation & Benefits

• Base salary: $110,000 - $130,000 with flexibility based on experience
• Performance bonus: 10-20% annually, tied to agreed-upon ROI and performance metrics
• Health benefits, paid time off, and professional development support
• Opportunity to build and lead the firm's marketing function long-term

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.