Email SMS Marketing Specialist - REMOTE

Position Overview

The Email/SMS Marketing Specialist is responsible for supporting enrollment and start goals by executing marketing campaigns focused on lead nurturing, remarketing and event promotion. This role involves creating email/text communications and supplementary campaign materials, coordinating projects on behalf of Admissions and Marketing teams, crafting performance reports, and maintaining a marketing calendar. The Marketing Automation Specialist is both a creative and analytical thinker who loves measuring, testing, and improving performance.

Key Responsibilities

• Manage multiple projects in a marketing automation platform such as Customer Insights, Marketo or Sales Force.
• Collaborate with cross-functional teams including Content, Creative, Compliance and other key stakeholders to execute promotional campaigns.
• Use data insights and KPIs to optimize campaigns, solve problems and provide recommendations.
• Build lead journeys for event and text campaigns within the Microsoft Customer Insights platform.
• A/B test assets and strategies to improve performance.
• Monitor campaign rollout and distribute results.
• Assess the competitor landscape to identify opportunities in customer journeys.
• Assist UTI teams on a range of marketing projects, as assigned.
• Other duties as assigned.

Required Qualifications

• Associate degree in marketing, communications, business, or related field – or equivalent experience.
• Two (2) years hands-on email/text marketing experience, preferably using Customer Insights or similar marketing automation platforms.
• Familiarity with email/SMS best practices.
• Strong understanding of email marketing best practices and CRM systems.

Preferred Qualifications

• Bachelor's degree in marketing, communications, business or a related field.

Benefits & Perks

• Compensation:$55,000 - $65,000 per year.
• Paid Training.
• FREE UTI or Concorde Tuition for you AND your Immediate Family!
• Comprehensive Benefits Package (Medical/Dental/Vision/Life/STD/LTD).
• 401K, Paid Holidays, and Paid Time Off.
• Paid Parental Leave.