Brand Manager, Product Marketing

Position Overview

Location: Ohio. Do you thrive in developing brand strategies, marketing plans, and product innovations to drive product growth? Are you looking to join a reputable company based in the Cincinnati area? Don't miss your chance and apply now!

Key Responsibilities

• Help to create and execute marketing plans related to annuity products including Fixed, Fixed Indexed and Variable Annuities.
• Work closely with specified departments and stakeholders to deliver quality content and messaging that will help drive product sales.
• Have responsibility for content creation and management of product collateral including print, digital, social and email campaigns.
• Develop creative briefs along with providing content and copy, mock-ups, and any other needs to ensure clear direction when partnering with the creative team for development.
• Create and execute plans for specified product launches, including all collateral—both digital and physical—for client and financial professional audiences.
• Understand and help execute go-to-market strategies to ensure proper positioning of products relative to the competitive landscape; partner with stakeholders and perform competitor analysis to inform these strategies.

Required Qualifications

• Bachelor's degree or equivalent in Communications, Journalism, Marketing, Advertising, Finance, Business Administration or a similar field.
• Minimum 3+ years' experience in a sales, marketing, or communication role in the financial industry.
• General understanding of annuity products, their functionalities, and their intended use for consumers.
• Ability to ideate plans and craft messages around individual products.
• Experience in reviewing and analyzing competitor campaigns to differentiate product offerings meaningfully.
• Excellent organizational and project management skills with strong attention to detail.
• Ability to work autonomously and make decisions regarding content and messaging.
• High level of interpersonal skills.
• Excellent written and verbal communication skills.