Farm Business and Marketing Specialist

Position Overview

The Farm Business and Marketing Specialist (Spanish‑Speaking) at GrowNYC will provide business technical support and training to Greenmarket farmers and producers to ensure their long‑term success. In this role, you will recruit and onboard new producers, develop strategic marketing and sales plans, and manage program administration while collaborating with internal teams and external partners.

Key Responsibilities

• Serve as the primary point of contact for producers seeking business technical assistance.
• Conduct producer intake and develop individualized support plans for business, financial planning, and marketing strategies.
• Collaborate with partner organizations and third‑party consultants to deliver needed technical assistance.
• Support producers with administrative tasks including form completion and coordination with external service providers.
• Document and track the status of technical assistance in an internal database.
• Work with producers to optimize market displays and identify the best product mix to maximize sales.
• Analyze sales data and customer behavior to design profitable sales and marketing strategies.
• Assist producers in developing branding, logos, and marketing materials; and create enterprise budgets to assess pricing and profitability.
• Coordinate and facilitate workshops and trainings on key business topics including customer service and market display optimization.
• Play a key role in recruiting and onboarding new farmers and producers to expand the market program.
• Provide strategic guidance on site selection, sustainability metrics, and fiscal analysis for individual market success.
• Manage administrative tasks such as maintaining participant databases, tracking expenses, and ensuring grant deliverables are met.
• Contribute to budget development, grant proposals, reports, and funder relationship management.
• Support communications by aiding in press inquiries and developing monthly newsletters and promotional materials.
• Establish and maintain strong partnerships with internal teams, partner organizations, and consultants, with an emphasis on serving BIPOC and historically marginalized producers.

Required Qualifications

• 2+ years of experience working with farmers or within commercial agricultural businesses.
• Demonstrated understanding of farm business planning, sales, and marketing strategies for farmers’ markets, direct-to-consumer sales, and/or food businesses.
• Experience with submitting invoices and tracking payments.
• Skilled at recruiting, training, and managing external technical assistance providers, consultants, and vendors.
• Excellent interpersonal skills with a high level of emotional intelligence and experience working with diverse populations.
• Ability to manage multiple projects in a fast-paced, team‑oriented environment.
• Strong initiative, excellent time management skills, and the ability to work both independently and collaboratively.
• Detail‑oriented with strong written and public speaking communication skills.
• Flexibility to meet emergent producer needs and adapt to evolving program scopes.
• Proficiency in Microsoft Office Suite and Google Suite.
• Spanish‑English bilingual.
• A valid driver's license with an excellent driving record.

Preferred Qualifications

• Experience with client or case management.
• Experience delivering business technical assistance specifically to farmers.
• A passion for supporting regional farmers and a commitment to a racially and socially just food system.

Benefits & Perks

• Compensation: $85,000 - $90,000 annually
• Benefits: Medical, dental, vision, life insurance, long‑term disability, incentive savings plan, paid time off, Public Service Loan Forgiveness, FSA programs, and potential parental leave after 175 days of employment.
• Full‑time, year‑round position (35‑40 hours/week) with a hybrid work model including a minimum of three office days in Manhattan and mandatory in‑office Wednesdays.
• Opportunities for in‑person field work at Greenmarket locations and visits to regional farms and partner organizations.