Senior Director, Brand & Marketing

Position Overview

Uncommon Schools is a nonprofit network of high-performing public charter schools dedicated to providing an exceptional K–12 education in economically disadvantaged communities. Operating in Boston, Camden, New York City, Newark, and Rochester, we are committed to closing the college completion gap and preparing every student for college and beyond. We invest deeply in our educators, offering weekly coaching, feedback, and professional development to ensure excellence in teaching and leadership.

We are seeking a Senior Director of Brand & Marketing to lead the organization’s brand and marketing strategy. Reporting to the Chief External Officer, you will serve as a strategic advisor to the Executive Team and collaborate with both internal and external partners—including creative and media agencies—to drive growth and elevate our national brand presence.

Key Responsibilities

• Harness the power of Uncommon Schools’ brand as a leader in public education by deploying best-in-class marketing through owned and paid channels.
• Lead the development and implementation of a cohesive, organization-wide brand strategy informed by market trends, customer behavior, and competitive dynamics.
• Ensure brand cohesion through a strategic framework that supports both immediate marketing priorities and longer-term growth.
• Increase brand relevance and loyalty through compelling, data-informed storytelling that resonates with students, families, staff, and donors.
• Oversee marketing strategy and execution for major organizational growth initiatives, meeting clear targets and timelines.
• Build a multi-channel, performance-driven marketing approach that advances brand health, enrollment growth, and donor engagement.
• Utilize data and analytics to understand audience insights and evaluate the effectiveness of marketing activities, providing regular performance updates to senior leadership.
• Lead, mentor, and develop the Marketing team to ensure alignment with Uncommon Schools’ mission and strategic priorities.
• Communicate marketing plans and performance metrics transparently with leadership and stakeholders.
• Drive innovation by testing new channels, creative formats, and marketing technologies to optimize campaign performance.

Required Qualifications

• Education: Bachelor's degree required; Master’s degree in Marketing, Communications, or Business Strategy preferred.
• Experience: Minimum of 10 years of professional experience, including at least 7 years in brand management, marketing strategy, or communications leadership.
• Demonstrated success in developing and executing large-scale, integrated marketing campaigns that deliver measurable business results.
• Proven experience managing internal teams and external agencies, with the ability to lead through influence and collaboration.
• Expertise in marketing analytics, data-driven decision making, and the use of marketing technology platforms.
• Exceptional strategic thinking, communication, and stakeholder management skills.

Benefits & Perks

• Compensation: $156,000-$195,000, commensurate with experience.
• 19 days of paid time off.
• 3 weeks of paid Winter and Summer organization-wide holidays.
• Comprehensive Health, Dental, and Vision insurance plans.
• 403(b) retirement savings program with employer match.
• Paid leave of absence options (parental, medical, disability, etc.).
• Mental health, counseling, and wellness benefits.
• Pre-tax flexible spending, dependent care, and health saving accounts.