VP, Marketing

Position Overview

VP, Marketing at SeaWorld – SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best.

Key Responsibilities

Lead the development and execution of the marketing discipline. Develop tactical plans that increase annual attendance, competitive position, brand distinction and revenue.

• Developing smart, successful marketing strategies and tactical plans to drive annual attendance, revenue and control expense.
• Providing command over the business, understanding the drivers and adjusting to maximize performance.
• Partnering with corporate teams on brand/park creative and media strategy, planning and execution, directly leading all email, social, website, co-op and grassroots, field marketing.
• Effectively assessing complex information to provide the best direction to the business in a highly visible role; monitoring metrics and feedback in a fast-paced environment, course correcting and optimizing as necessary to ensure proper utilization of resources.
• Strategizing and leading team in the best local/grassroots marketing efforts including strategic partnerships with sports teams, local organizations, hotels, etc.
• Defining and implementing comprehensive reporting to measure and monitor marketing return, customer engagement, pass holder renewal, admissions revenue and EBITDA.
• Providing oversight and guidance for internal creative services.
• Leading development of high-level presentations addressing marketing and park plan topics, financial performance, market updates, etc.
• Creating and managing a significant budget covering all areas of marketing while aligning budget resources with prioritized marketing strategies and tactics.
• Actively engaging with peer group, specifically senior sales leaders and corporate colleagues, to develop strong and collaborative relationships that drive overall business growth and success.

Required Qualifications

• An undergraduate degree is required; an MBA is desirable.
• 10 years of experience in Marketing.
• Capable of executive level oversight of multiple areas including advertising, promotions, media and public relations, digital marketing, social, loyalty programs, data and analytics.
• Ability to simplify complex business challenges to drive alignment of impacted stakeholders.
• Excellent written and verbal communication skills, including polished oral and visual presentations.
• Must have strong creative campaign development skills that align with brand stewardship.
• Superior multi-tasking, competing priority management and speed to execution designed for a fast-paced, flexible and demanding environment.
• Effective tactical execution, including alignment, identification and prioritization of resources; superior analytical aptitude with strong bottom-line orientation.
• Experience in developing and managing complex budgets.