Marketing Manager - Home Lending

Position Overview

M&T Bank’s Growth Marketing team is seeking a highly motivated and experienced Home Lending Marketing Manager to drive marketing strategy and innovation for mortgage and home equity products. This role is responsible for conceptualizing, developing, executing, and evaluating marketing programs that deliver acquisition, engagement, and retention across the full customer lifecycle. While primarily an individual contributor, the position may act as a team lead, coach others, and guide third-party activities. The ideal candidate is a strategic builder and a cross-functional leader who thrives in environments where innovation, collaboration, and execution intersect.

Compensation: $89,600.00 - $149,300.00 Annual (USD)

Key Responsibilities

• Align mortgage marketing initiatives with the enterprise mission, vision, and strategic direction.
• Build strong relationships across departments and with key partners in lending, product, compliance, and sales; influence and inspire alignment across teams.
• Define value propositions, target segments, and acquisition/retention strategies using customer insights and competitive intelligence.
• Own go-to-market readiness and develop full-funnel, multi-channel marketing plans across digital, email, CRM nurture, direct mail, and events.
• Lead campaign execution from concept to launch across channels including digital, email, paid media, owned assets, and internal communications.
• Establish and monitor performance metrics; report on KPIs such as lead volume, cost-per-lead, conversion rates, and ROI, then optimize strategies based on campaign data.
• Communicate clearly with team members and stakeholders across the enterprise.
• Support implementation of marketing procedures, practices, and routines within the area.
• Represent M&T Bank at external events for research and networking activities that benefit the company.
• Complete assignments independently while effectively leveraging team resources.
• Adhere to the company’s risk and regulatory standards, policies, and controls, escalating risk-related issues as needed.
• Promote an environment that supports belonging and reflects the M&T Bank brand.
• Maintain internal control standards, including timely resolution of audit points and regulatory issues.
• Perform other related duties as assigned.

Required Qualifications

• Bachelor’s degree OR a combination of 9 years of higher education and relevant experience.
• Minimum 5 years of marketing experience.
• Experience in Home Lending (mortgage and home equity) marketing.
• Proven ability to resolve escalated issues and complex problems.
• Demonstrated success building strong working relationships with internal and external partners.
• Ability to research, evaluate, and recommend changes to initiatives or projects.
• Experience mentoring and/or onboarding junior talent.
• Technical expertise and independent judgment in the area of responsibility.

Benefits & Perks

• Competitive benefits including medical and retirement plans.
• Forty hours of paid volunteer time each year.
• Access to an inclusive culture that values integrity, ownership, collaboration, curiosity, and candor.
• A commitment to fair, competitive, and market-informed pay.