SEO & PPC Digital Marketing Specialist

Role Overview

We're looking for a hands-on Digital Marketing Manager who lives and breathes SEO and PPC. You'll own our search strategy end-to-end, from technical site audits and content optimization to managing Google Ads campaigns for thousands of industrial equipment listings. This is a high-ownership role where your work will directly impact traffic, leads, and revenue.

What You'll Do

SEO

• Own and execute our technical SEO strategy, including crawl health, site architecture, indexation, Core Web Vitals, structured data/schema markup, and internal linking across a large-scale listing marketplace.
• Conduct ongoing keyword research targeting industrial equipment categories, machinery types, and buyer intent queries
• Optimize listing pages, category pages, and static content for on-page SEO factors
• Build and manage a content strategy (blog, guides, landing pages) to capture informational and commercial search queries
• Manage and grow our backlink profile through outreach, partnerships, and digital PR
• Monitor rankings, organic traffic, and conversions using Google Search Console, GA4, and third-party tools like Ahrefs or Semrush
• Identify and resolve crawl errors, duplicate content, thin pages, and other technical issues at scale

PPC / Paid Search

• Build, manage, and optimize Google Ads campaigns & Microsoft Advertising Campaigns (Search, Display, Performance Max) targeting buyers searching for specific equipment types and categories
• Write compelling ad copy tailored to industrial buyers
• Manage bidding strategies, Quality Scores, negative keyword lists, and audience targeting
• Track and report on campaign performance: CPC, CTR, conversion rate, ROAS — and make data-driven adjustments
• Test ad variations, landing page combinations, and campaign structures continuously

Reporting & Strategy

• Deliver clear, regular performance reports to ownership with insights and recommendations
• Stay current on algorithm updates, Google Ads changes, and marketplace SEO best practices
• Identify growth opportunities across new channels (email, programmatic, etc.) as bandwidth allows

What We're Looking For

• 3 - 5+ years of hands-on experience in SEO and PPC, ideally at a marketplace, e-commerce site, or large content-heavy website
• Proven track record of growing organic traffic and managing profitable paid search campaigns
• Strong technical SEO skills — you're comfortable in Search Console, can read a crawl report, and understand how a site with hundreds of thousands of URLs works
• Proficiency with tools like Google Ads, Google Analytics 4, Google Search Console, Ahrefs or Semrush, Screaming Frog, and Google Tag Manager
• Ability to work independently, manage multiple priorities, and take full ownership of projects
• Strong analytical mindset, you make decisions based on data, not hunches
• Excellent written communication skills for ad copy and content briefs
• Familiarity with B2B or industrial markets is a strong plus, but not required

Nice to Have

• Experience with large-scale or programmatic SEO (optimizing hundreds of thousands of listing pages)
• Familiarity with schema markup for product/listing pages
• Basic HTML/CSS knowledge
• Experience with email marketing or marketing automation

What We Offer

• Competitive salary with yearly bonus
• Health/Dental Benefits
• Hybrid Flexibility
• Direct access to ownership and real decision-making authority
• A stable, established brand with nearly 100 years of industry history and a massive opportunity to modernize and grow digitally

Job Type

Job Type: Full-time

Pay

Pay: $55,000.00 - $70,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Application Question(s)

• What's your experience in Google PPC? (Google Adwords)
• What's your experience in Microsoft Advertising (aka Bing PPC)
• What's your experience in SEO?

Location

Location: Chicago, IL 60606 (Required)

Work Location

Work Location: In person