Senior Analyst, Digital Marketing Analytics

Position Overview

Ready to take the reins in the world of digital marketing analytics? CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing our online campaigns across diverse accounts. As our Senior Analyst, you will drive strategic measurement plans and deliver pivotal recommendations that shape campaign performance and business outcomes. Join us on our mission to improve patient lives through the power of data while working in an environment built on inclusion, diversity, and a commitment to challenging the norm.

Key Responsibilities

• Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests to steer marketing strategies toward success.
• Shape Strategic Plans: Create measurement blueprints aligned with business objectives, guiding performance trends and outcomes.
• Deep Dive into Insights: Unravel market and target intricacies by delivering monthly performance analyses with actionable recommendations.
• Collaborate for Success: Partner with the data analytics team to ensure seamless data collection and alignment with KPIs.
• Maintain SOPs: Enforce and refine departmental standard operating procedures for operational excellence.
• Drive regular campaign analysis and optimization across assigned accounts.
• Craft and execute monthly performance analyses that guide optimization strategies.
• Architect measurement plans rooted in strategic imperatives and media strategies.
• Provide indispensable data and research support to clients and planning teams.
• Cultivate expertise in each client’s data sources and partner closely with management to generate trend reports.
• Proactively identify key drivers behind marketing performance to empower channel owners in optimizing spending efficiency.

Required Qualifications

• Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a related field preferred.
• 3-5 years of experience in online marketing, web analytics, or research.
• Strong project management and prioritization skills.
• Experience or education in Pharma is a significant advantage.
• Extensive proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience with business intelligence software (DOMO, PowerBI, Tableau).
• Familiarity with Google Analytics and/or Adobe platforms.
• Direct experience in online direct marketing or online media performance analysis.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is an added advantage.

Benefits & Perks

• Compensation: Base salary range of $50k to $90k; individual compensation varies based on experience, responsibilities, and qualifications.
• Benefits: Enjoy a competitive benefits package. More details can be found at this link.
• Be part of an inclusive and diverse team that values challenging the norm and celebrates uniqueness.
• Opportunity to play a key role in shaping the future of healthcare data and digital marketing analytics.