Marketing Lead

About Us

GH Logistics is a national trucking and logistics company operating under multi-year federal contracts. We operate a growing family of partner brands across freight, transportation, and driver services. We are looking for a Marketing Lead who wants to build something real — not just manage campaigns, but shape the identity of a company that moves freight across America.

The Role

This is a hands-on marketing leadership position. You will own our advertising strategy, manage our ad budget, and build brand presence across social media and digital platforms. Our primary audience is CDL-A truck drivers and owner-operators nationwide. Your job is to make us the company drivers want to work for — through compelling content, smart ad spend, and consistent brand storytelling.

You will also handle marketing administrative tasks and lead a small team. This is a role that grows with you — we are building a marketing department, and the right person will help shape it from the ground up.

What You Will Do

• Manage and optimize a monthly advertising budget across Indeed, Facebook, Instagram, and other platforms
• Create and execute social media content strategies that attract drivers and owner-operators
• Build and maintain consistent brand identity across all company channels
• Track campaign performance using data and analytics — every dollar spent should be measured
• Stay current on social media trends, algorithm changes, and digital marketing best practices
• Develop driver recruitment marketing materials (ads, flyers, social posts, video content)
• Coordinate with recruiting and operations teams to align marketing with hiring goals
• Handle marketing administrative tasks including vendor coordination, content scheduling, and reporting
• Lead and develop marketing team members as the department grows

What We Are Looking For

Required:

• 2+ years of experience in digital marketing, social media management, or brand management
• Proven experience managing paid ad campaigns (Facebook Ads, Indeed Sponsored, Google Ads, or similar)
• Data-driven mindset — you make decisions based on metrics, not guesses
• Strong content creation skills (copy, graphics, or video — at least one)
• Experience managing an advertising budget and reporting on ROI
• Self-starter who can work independently and take ownership of projects
• Comfortable leading a small team or mentoring junior staff

Preferred:

• Experience in trucking, logistics, transportation, or driver recruitment marketing
• Bilingual English/Spanish
• Video content creation experience (Reels, TikTok, YouTube Shorts)
• Familiarity with Canva, Adobe Creative Suite, or similar design tools
• Experience building a brand or marketing department from early stages

Pay

From $58,470.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s)

• How many years of experience do you have managing paid advertising campaigns (Facebook Ads, Indeed, Google Ads)?
• What is the largest monthly ad budget you have personally managed?
• Describe a campaign you ran that directly resulted in measurable hires or leads. What was the result?

Experience

• Market analysis: 1 year (Required)
• Video production: 1 year (Required)

Work Location

In person