Marketing Manager

Position Overview

Michigan Cosmetic Surgery, led by board‐certified plastic surgeon Dr. Mariam Awada, has been transforming lives for over 23 years with excellence, a perfect safety record, and a five‐star reputation. Located in Southfield, MI and operating on‐site only, this Full‐Time role is ideal for a strategic and creative marketer ready to elevate our brand in the beauty and wellness space.

As our Marketing Manager / Digital Director, you will lead high‐impact digital marketing initiatives—from comprehensive campaigns and SEO to social media growth and vendor collaborations. If you’re a dynamic, forward‐thinking marketing professional with a passion for aesthetics and measurable results, we want to hear from you. Apply today by submitting your resume, portfolio (if available) and a short message to debbie@michigancosmeticsurgery.com.

Job Type: Full-time | Work Location: In person | Company: Michigan Cosmetic Surgery

Key Responsibilities

• Marketing Strategy & Execution: Develop and execute a comprehensive marketing plan to increase qualified leads, bookings, and sales; define and track KPIs to optimize ROI and conversion rates; manage internal initiatives to drive patient rebooking, word-of-mouth referrals, and brand loyalty.
• Digital Marketing Leadership: Direct SEO, PPC, email, retargeting, and text-based campaigns; collaborate with NKP Medical for website development, SEO, SEM, and content optimization; lead content creation for blogs and website enhancements to support SEO growth.
• Vendor & Platform Collaboration: Work with Podium to optimize AI-powered chat and lead management; enhance online booking with NextPatient; and improve loyalty programs with Patient Rewards.
• Social Media Management & Growth: Create and schedule engaging daily posts, reels, and videos across Instagram, Facebook, TikTok, and YouTube; develop a robust social media strategy including influencer collaborations and paid ads; manage outsourced teams to ensure brand alignment.
• Performance Analysis & Optimization: Monitor marketing vendors and technologies, adjust strategies based on analytics and trends, and report monthly on performance to identify growth opportunities.

Required Qualifications

• 5+ years of experience in marketing and digital leadership, preferably in plastic surgery, med spa, or luxury beauty/wellness industries.
• Strong command of SEO, PPC, social media marketing, and CRM/email workflows.
• Proficiency in tools such as Google Analytics, Meta Business Suite, Mailchimp/Klaviyo, Podium, and Shopify.
• Proven success with paid media campaigns, content creation, and social media growth.
• Exceptional communication skills and the ability to collaborate across clinical, front office, and executive teams.
• Bachelor's degree required; marketing management (4 years), social media management (3 years), and SEO/PPC (4 years) experience preferred.
• Google AdWords, Ad, or Analytics Certification is required.

Benefits & Perks

• Compensation: $28.00 - $35.00 per hour with performance-based bonuses
• Access to premium aesthetic treatments and product discounts
• Opportunity to shape and grow a luxury brand with national potential
• Supportive, creative, and empowering work environment
• Direct mentorship and collaboration with a nationally recognized plastic surgeon
• 401(k) and 401(k) matching
• Employee discount
• Health insurance
• Paid time off
• Retirement plan