Senior Director, Digital Marketing
Noodle3 months ago
Youngstown, OH, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Senior Director, Digital Marketing for Noodle – a higher education strategy, services, and technology partner aiming to empower universities by enhancing their resilience, responsiveness, efficiency, and interconnectedness. The company seeks a results-driven leader to head paid digital media strategy and execution, managing a team of specialists across paid search, social, programmatic, and affiliate channels. Key responsibilities include developing full-funnel digital marketing strategies, overseeing campaigns, optimizing performance, and delivering data-backed strategies to meet enrollment goals.
Responsibilities: Key Responsibilities
- Lead development of full-funnel digital marketing strategies
- Manage and mentor a team of Digital Marketing Specialists
- Oversee paid media campaigns across multiple channels
Benefits & Perks
- Flexible work arrangements
- Competitive compensation package
- 401K + match, commission potential, and equity opportunities
- Professional development tools and support
Required Skills
Strategic Planning
Paid Media Management
Social Media Advertising
Digital Marketing Strategy
Campaign Optimization
Data Analysis
Search Engine Marketing (SEM)
Affiliate Marketing
Team Leadership
Programmatic Advertising