Director of Marketing and Business Development

Position Overview

At Swan Hospice, we are dedicated to providing compassionate end-of-life care that supports patients and their families with dignity, respect, and comfort. As a Hospice Liaison, you will develop and maintain strong relationships with healthcare providers, facilities, and the community to promote awareness of our services. You will serve as the key connection between referral sources, patients, families, and our hospice team to ensure seamless access to care.

Key Responsibilities

• Develop, maintain, and grow relationships with hospitals, physicians, nursing facilities, assisted living communities, and other referral sources.
• Provide education on hospice philosophy, services, and eligibility criteria to healthcare professionals and the community.
• Conduct patient/family informational meetings and support the referral process with compassion and professionalism.
• Collaborate with the clinical team to ensure smooth and timely admissions.
• Meet and exceed referral and census growth goals in alignment with Swan Hospice’s mission and values.
• Represent Swan Hospice at community events, health fairs, and professional organizations.
• Maintain accurate records of marketing activities, contacts, and outcomes.

Required Qualifications

• Bachelor’s degree in healthcare, marketing, social work, or a related field (equivalent experience considered).
• Minimum 2 years of experience in healthcare sales, marketing, or a liaison role (hospice or home health experience strongly preferred).
• Strong knowledge of hospice philosophy, eligibility, and regulations (training available for the right candidate).
• Excellent communication, presentation, and relationship-building skills.
• Ability to work independently, manage time effectively, and travel as required.
• Valid driver’s license and reliable transportation required.

Benefits & Perks

• Competitive base salary plus performance incentives.
• Comprehensive benefits package (medical, dental, vision, 401k).
• Paid time off and holidays.
• Ongoing professional development and training.
• The opportunity to be part of a compassionate, mission-driven team making a real difference in the lives of patients and families.