Database Marketing Manager
The Resort at Summerlinabout 1 month ago
Las Vegas, NV, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Job description
Position Title: Database Marketing Manager
Reports To: Vice President of Marketing
Department: Marketing
Shift: Varies
Role: The Database Manager is responsible for maintaining the security, accuracy, and integrity of the customer database while driving all direct marketing initiatives. This role partners closely with marketing leadership to develop data-driven strategies, manage vendor relationships, and ensure optimal use of customer data to enhance targeting and effectiveness of marketing campaigns.
Required Skills
Marketing strategy
Data integrity
Database management
CRM tools
Vendor management
Customer segmentation
Data analysis
Direct marketing