Sales Marketing Manager

Salary: $80k - $90k Salary (negotiable) & Excellent Benefits

Location & Hours: Monday - Friday 8:30pm - 5pm On Site Tallahassee, FL

Title: Marketing Manager - National Campaigns & Sales Enablement

Role Overview

We are seeking a high-ownership Marketing Manager to build and execute a national, multi-segment marketing strategy focused on driving revenue growth across 31 territories.

This is not a coordination role - this is a builder role. You will be responsible for creating structure, messaging, and campaigns that directly support sales performance and market expansion.

The ideal candidate is a self-starter who can operate with ambiguity, quickly learn a business, and translate strategy into execution without heavy oversight.

Key Responsibilities

• 1. National Campaign Strategy & Execution
• Develop and execute a 4-segment national marketing campaign
• Own campaign planning, messaging, rollout, and performance tracking
• Align campaigns to revenue goals and sales pipeline growth
• 2. Sales Enablement (Critical)
• Build battle cards for all 31 territories
• Competitive positioning
• Market-specific messaging
• Objection handling
• Partner with sales leadership to improve win rates and deal velocity
• 3. Territory & Market Intelligence
• Develop deep understanding of:
• Regional differences
• Customer segments
• Competitive landscape
• Translate insights into actionable marketing strategy
• 4. Marketing Operations & Execution
• Oversee:
• Digital collateral (email, social, web)
• Sample programs
• Trade show strategy and execution
• Ensure consistency and quality across all channels
• 5. First 6 Months Focus
• Learn the business, team, and sales process
• Identify gaps in current marketing + sales enablement
• Build initial campaign framework and territory strategy

What Success Looks Like (12 Months)

• Fully deployed national campaign across all segments
• Battle cards implemented across 31 territories
• Measurable improvement in:
• Lead quality
• Conversion rates
• Revenue contribution from marketing
• Strong alignment with sales team

Qualifications

• 5-8+ years in B2B marketing, product marketing, or demand generation
• Proven experience owning and executing campaigns, not just supporting
• Experience building sales enablement tools(battle cards, messaging frameworks)
• Strong ability to operate independently and prioritize without direction
• Experience working with distributed or regional sales teams preferred