Digital Marketing Manager

Position Overview

Position: Digital Marketing Manager – Web & Performance
Location: Hybrid – Hicksville, NY | Full Time

Nassau Candy is looking for a results-driven Digital Marketing Manager, Web & Performance, to lead the strategic development and execution of our digital marketing initiatives. This role will own website performance, email marketing, SEO, and paid media, ensuring a seamless and optimized user experience across our B2B site. You’ll work closely with our outside marketing agency, sales, merchandising, and web development teams to drive digital growth, boost customer engagement, and deliver data-backed insights that shape our digital roadmap.

Key Responsibilities

• Manage daily site operations including homepage updates, landing page builds, product accuracy, and UX improvements.
• Identify and implement technical enhancements to improve diagnostics and customer experience.
• Develop campaign calendars, automated workflows, and dynamic segmentation strategies for email & CRM marketing.
• Integrate customer data for personalized, performance-driven email programs.
• Create and manage paid search campaigns on Google Ads, including budget management and performance tracking.
• Conduct weekly SEO audits, manage metadata, and drive on-page and backend optimization for organic growth.
• Oversee tech stack tools (e.g., TrustPilot) to enhance functionality, engagement, and conversion.
• Deliver weekly and monthly analytics and reporting on site metrics, PPC, and email performance.
• Collaborate with development and customer service teams to fix bugs, execute upgrades, and explore new integrations.

Required Qualifications

• 5–7 years in B2B digital marketing, eCommerce, or performance marketing.
• Proven eCommerce platform management experience.
• Hands-on experience with Klaviyo, Google Ads, and SEMrush (or similar tools).
• Sound knowledge of SEO, PPC, and CRO best practices.
• Experience creating and optimizing automated email campaigns.
• Exceptional analytical skills to interpret data, identify trends, and transform insights into high-impact marketing initiatives.
• Excellent project management and cross-functional collaboration skills.

Benefits & Perks

• Hybrid work environment – based in our Long Island, NY office (Hicksville) with 3 days on-site preferred, yet open to remote for the right candidate.
• Over 40 years of industry leadership in specialty confections, gourmet foods, and promotional products.
• A collaborative team environment that values innovation, creativity, and results.
• Competitive Compensation and Benefits Package