Intern, Loyalty Marketing

Position Overview

At Under Armour, our core values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – unite and empower us every day. Our pursuit of better begins with innovation. We are seeking a motivated and detail-oriented CRM Rookie to develop and deliver omni‐channel communication strategies that enhance the customer journey, drive member acquisition, and boost engagement across diverse channels.

Key Responsibilities

• Support the development and execution of internal and external communication plans across SAPAC for our CRM program.
• Partner with stakeholders to manage customer engagement activities across channels including CRM, mobile apps, website, in-store visuals, digital media, and product content.
• Analyze campaign performance to optimize campaigns and member lifecycles, focusing on increasing engagement rates, repeat purchases, and redemption activity.
• Take ownership of member acquisition and engagement KPIs by overseeing data analysis and generating regular reports for regional stakeholders.
• Proactively manage timelines, deliverables, and communications to ensure high-quality, timely execution.
• Maintain and update CRM dashboards for real-time insights into campaign performance and member engagement.

Required Qualifications

• Current university student interested in CRM.
• Excellent communication and interpersonal skills with a proven ability to collaborate across teams.
• Analytical mindset with a passion for data and deriving insights to improve campaign performance.
• Strong ability to prioritize, manage time effectively, and meet deadlines consistently.
• Keen attention to detail and a commitment to delivering high-quality work in a fast-paced environment.

Preferred Qualifications

• Understanding of customer relationship management (CRM) principles.
• Experience with marketing automation platforms or CRM systems.
• Familiarity with digital marketing channels, including email marketing, social media, and mobile app marketing.
• Experience in data science or analysis with the ability to maintain and enhance CRM dashboards.

Benefits & Perks

• Base Compensation: Base salary is part of our competitive Total Rewards package, with placement based on relevant knowledge, skills, and experience.
• Workplace Location: Must reside within commuting distance of our Singapore office.
• Work Arrangement: One day per week in-office, with the remainder of the week remote.
• Relocation: No relocation provided.