Senior Director of Marketing

Position Overview

Printfresh is a fast-growing, family-run e-commerce brand specializing in sustainable and whimsical sleepwear and apparel. Known for our hand-painted prints, dedication to craftsmanship, and joyful storytelling, we’ve built a passionate community that loves our distinctive point of view. As we expand our reach, we’re seeking a strategic and people-focused Senior Director of Marketing to lead our team and drive the next stage of brand growth.

The Senior Director of Marketing will oversee all marketing functions with a strong balance of creative vision and operational excellence. Reporting directly to the CEO as part of the leadership team, you’ll lead an in-house team and agency partners, manage a $5M+ marketing budget, and ensure that Printfresh’s storytelling continues to resonate with our loyal and ever-growing audience.

Key Responsibilities

• Strategic Leadership & Planning:
  • Develop and execute annual and quarterly marketing strategies that drive awareness, engagement, and revenue growth.
  • Balance creative and analytical thinking by translating brand vision into measurable plans and clear priorities.
  • Ensure consistent messaging and storytelling across every channel and campaign.
• Team Management & Cross-Functional Collaboration:
  • Lead and mentor the marketing team with empathy, structure, and accountability; set clear goals, KPIs, and development plans.
  • Foster a culture of communication, organization, and proactive problem-solving.
  • Collaborate with Creative, Merchandising, and Operations to align campaigns with product launches and inventory goals.
  • Manage agency relationships with clear direction, timelines, and performance expectations.
• Channel Oversight: Oversee all marketing channels and related agency partners, including:
  • Paid Social & Search
  • Retention (Email/SMS/Social community & Loyalty)
  • Influencer Marketing & PR
  • Affiliate & Direct Mail
  • Organic Social
  • SEO & Landing Page Optimization
  • Brand Collaborations & Partnerships
• Budgeting, Analytics & Performance:
  • Manage a $5M+ marketing budget responsibly, ensuring ROI and optimal channel allocation.
  • Analyze campaign data, customer insights, and conversion metrics to inform decision-making.
  • Identify opportunities to improve efficiency, retention, and customer lifetime value.
• Brand Growth & Community Engagement:
  • Strengthen brand equity through storytelling, social engagement, and influencer partnerships.
  • Champion Printfresh’s values—creativity, inclusivity, sustainability, and joy—across all initiatives.
  • Develop innovative strategies to deepen customer connection and drive repeat engagement.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• 10+ years of marketing experience, including 2+ years in a senior leadership or director-level role.
• Proven experience managing and mentoring a high-performing marketing team.
• Track record of managing a $5M+ marketing budget and achieving measurable growth.
• Deep understanding of ecommerce marketing, ideally within fashion, apparel, or lifestyle categories.
• Strong grasp of performance marketing, retention, analytics, and creative storytelling.
• Excellent organizational and communication skills with the ability to drive accountability and alignment.
• Hands-on experience working cross-functionally in a fast-paced environment.
• Familiarity with EOS (Traction) principles is a plus—training available for the right candidate.

Benefits & Perks

• Full-time position with hybrid flexibility (in-office Tuesday–Thursday)
• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Our Culture

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented