Advertising Associate, Paid Social

Position Overview

GoPro's performance marketing team is seeking a seasoned digital marketer with expertise across Social platforms, to manage campaign structure, execution, and optimization as part of a new in-house advertising team. This exciting new role is an opportunity to build subject matter expertise for paid Social channels and strategy within GoPro and execute on full-funnel campaigns globally.

Key Responsibilities

• Assist with campaign strategy, campaign planning, and partner RFP to ensure plans line up with campaign initiatives and company goals
• Evaluate audience targeting and make segmentation recommendations based on targeting availability and campaign objectives
• Develop campaign structure for each social platform and build the campaigns within the platforms
• Create and manage campaign IOs and inventory reservations, along with POs and invoice reconciliation
• Review, analyze, and evaluate campaign performance and make strategic optimizations on a daily basis based on this performance
• Assist with budget management, tracking, and reporting on pacing throughout the campaign
• Assist with post-campaign reporting in conjunction with the analytics team
• Collaborate with performance marketing peers and in-house creative teams to achieve common goals across the entire media mix

Required Qualifications

• Minimum 2 years experience creating and executing on full-funnel media campaigns within Social platforms to achieve brand and ecommerce goals
• Experience executing campaigns within relevant platforms and partners: Meta, TikTok, Snap
• Open-minded team player with experience working directly with creative and other marketing teams
• Analytical by nature, strives on understanding data to inform strategic decision-making
• Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions.
• Adaptable, Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment
• Self-motivated and proactive
• BA: Marketing, Advertising, Communications, or related field

Preferred Qualifications

• Sense of humor and passion for sports, outdoors and/or travel

Benefits & Perks

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• LiveHealthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)