B2B Growth Marketing Manager with early stage startup exp.

About The Role

Campaign Strategy, Prioritization & Execution

Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes

Identify and prioritize high-impact campaigns based on audience, channel, and expected return

Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign

Coordinate campaign execution from planning through launch, ensuring alignment across teams

Make tradeoff decisions on where to invest vs. what not to run based on performance and capacity

Audience & Data Segmentation

Develop and refine audience segmentation strategies based on ICP and behavior

Ensure campaigns are targeted to the right accounts and personas

Partner with RevOps to improve data quality, segmentation, and targeting accuracy

Experimentation, Funnel Optimization & Performance

Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation

Design and run experiments across channels, messaging, and audiences to improve performance

Analyze campaign and funnel data to uncover insights and recommend optimizations

Improve funnel velocity, conversion rates, and overall marketing efficiency

Scale successful initiatives and iterate quickly on underperforming programs

Reporting & Insights

Develop visibility into campaign performance and pipeline contribution

Translate performance data into clear recommendations and next steps

Help the team make more informed, data-driven decisions

Must-Haves

• Marketing experience at a high growth, early stage startup
• 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth
• Strong understanding of funnel metrics and how marketing drives pipeline
• Experience prioritizing campaigns based on business goals, not just executing requests
• Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
• Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
• Strong data instincts and ability to translate insights into clear, actionable decisions
• Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
• Comfort operating in ambiguity and making judgment calls with imperfect information
• Bias toward action: able to move quickly from idea to execution while continuously iterating