MARKETING SPECIALIST

Position Overview

The Marketing Specialist plays an integral role in advancing organizational goals by developing and executing strategies that enhance brand visibility and engage key audiences. Reporting to the Manager of Marketing, Communications & Events and supporting the Director as needed, this role collaborates across departments to produce compelling content, manage multi-channel campaigns, and maintain a strong digital presence. The ideal candidate is self-motivated, detail-oriented, a strong communicator, eager to learn, receptive to feedback, and enthusiastic about professional growth.

Key Responsibilities

• Develop and implement marketing campaigns across digital, print, email, and social media channels.
• Write, edit, design, and manage content for the website, social media, and promotional materials.
• Maintain the website, ensuring content is current and aligned with agency goals.
• Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics.
• Assist with event marketing, including the creation of promotional materials, invitations, and pre- and post-event communications.
• Collaborate with graphic designers, photographers, and external contractors as needed.
• Maintain brand consistency across all channels and support agency staff in upholding brand alignment.
• Support fundraising and development communication and event needs.
• Stay up to date on marketing trends, best practices, and tools to continuously improve efforts.

Required Qualifications

• Bachelor’s degree preferably in marketing, communications, or a related field (or equivalent work experience).
• 2–4 years of marketing experience, preferably in nonprofit or mission-driven organizations.
• Strong writing, copy editing, and storytelling skills.
• Highly organized with the ability to manage multiple projects, prioritize tasks, and meet deadlines.
• A creative eye, collaborative personality, and strong attention to detail.
• Proficiency with platforms such as Constant Contact, WordPress, Canva, and social media scheduling tools.
• Experience with content creation and management across social media platforms (Facebook, Instagram, X, LinkedIn).
• Familiarity with Google Analytics and basic SEO principles.

Preferred Qualifications

• Experience in nonprofit or mission-driven communications.
• Knowledge of donor databases (e.g. Donor Perfect, Salesforce) is a plus.

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance