Director, Fan Engagement & Digital Marketing (Sony Music Nashville)

Position Overview

About Sony Music Entertainment – we fuel the creative journey and have played a pioneering role in music history. As Sr. Director, Fan Engagement, you will work with the VP, Digital Marketing to drive and evolve the company’s integrated digital strategy with a focus on fan engagement. Your mission is to develop innovative fan initiatives company-wide, create and implement digital marketing and revenue-generating campaigns for Sony’s country music artists, and build long-term strategies that align with our business and artists’ goals.

Key Responsibilities

• Report on trends and new areas of engagement via digital partnerships; evaluate and determine agencies/platforms to increase fan engagement.
• Build a long-term and evolving fan engagement strategy to align with planning and spend.
• Support the full roster and digital leads with larger fan engagement opportunities.
• Create, develop, and execute innovative digital marketing campaigns across the web and social media for the assigned artist roster.
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community), and track and analyze social media data.
• Implement new technologies and marketing tactics to maximize music streaming and consumption.
• Develop websites, content (video, audio, graphic, text), and posting strategies for web, social, and mobile.
• Evaluate new technology partners (e.g. TikTok, Genius, BandsInTown), identify consumer trends, and develop new models of digital fan engagement.
• Drive CRM strategy label-wide, including managing newsletters and using consumer data segmentation to optimize digital initiatives.
• Conceptualize contests and sweeps, including online form setup and rule drafting in collaboration with the legal department.
• Strategize, execute, and manage lifestyle partnerships and influencer marketing campaigns.
• Collaborate with internal label teams, artists, and management to communicate new products, technologies, and digital opportunities.

Required Qualifications

• Minimum of 5 years of experience in marketing with a proven record of developing innovative campaigns, preferably in the creative industries (music, television, entertainment, etc.).
• Detail-oriented with strong organizational and communication skills across internal and external parties.
• Ability to connect people, ideas, and opportunities with credibility, trust, and agile decision-making.
• Data-savvy with extensive experience managing social media platforms, building communities, and leveraging mobile marketing technologies (SMS, surveys, etc.).
• Proficient in CRM/email newsletter platforms (e.g. Salesforce, MailChimp).
• Broad understanding of e-commerce, direct-to-consumer models, music streaming, and digital content creation with strong graphic design skills (Adobe Photoshop, Adobe Premiere, Final Cut Pro).
• Innovative and analytical mindset to interpret data, predict trends, and maintain confidentiality when handling sensitive artist information.
• Experienced in collaborative work environments as well as in leading, influencing, and delegating under pressure.
• A passion for digital innovation and the ability to apply relevant technology and trends to music marketing.
• Willingness to work extended hours, including nights and weekends.

Benefits & Perks

• Join an inclusive, collaborative, and global community where you can channel your passion every day.
• Work in a modern office environment designed to foster productivity, creativity, and teamwork.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K with employer matching.
• Enjoy voluntary benefits such as company-paid identity theft protection, mental health and meditation resources, industry-leading fertility coverage, fully paid parental and caregiver leave, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Benefit from investment in your professional growth and development.
• Have the space to accelerate progress, disrupt positively, and create what happens next.
• Enjoy time off for a winter recess.