Email Marketing Automation Specialist

Position Overview

Fordham University, a historic Jesuit institution, seeks an Email Marketing Automation Specialist to join the Online Engagement Team within the Marketing and Communications department. This role is pivotal in developing, implementing, and optimizing sophisticated email marketing campaigns using Slate CRM to support the university’s enrollment goals and attract prospective students.

Key Responsibilities

• Collaborate with leadership, including the AVP for Enrollment Marketing, to develop comprehensive email marketing strategies and map personalized communication journeys within Slate.
• Design, build, and deploy high-volume automated and ad-hoc email campaigns (drip campaigns, newsletters, event invitations), ensuring adherence to brand guidelines, accessibility standards, and CAN-SPAM regulations.
• Utilize Slate Liquid Markup and custom queries to create dynamic, segmented communications that guide prospective students through the recruitment funnel.
• Monitor, analyze, and report on key email marketing metrics while implementing A/B testing strategies to optimize campaign performance and ROI.
• Work closely with content creators, graphic designers, and admissions teams to ensure timely delivery of assets and incorporate stakeholder feedback.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 3 years of progressive experience in email marketing automation with a focus on strategy, development, and optimization.
• Expert-level proficiency with Slate CRM, including hands-on experience with Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
• Proven track record in developing and executing complex email nurture campaigns and drip sequences.

Preferred Qualifications

• Experience working in a higher education enrollment, marketing, or admissions setting.
• Familiarity with marketing analytics tools (e.g., Google Analytics).
• Experience with additional marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.
• Knowledge of advanced A/B testing platforms and methodologies beyond basic email client functionality.
• Understanding of SEO principles as they relate to email content.

Benefits & Perks

• Compensation: $68,500 - $78,500
• Medical, dental, and vision insurance
• Flexible spending accounts and retirement plans
• Life insurance and short/long-term disability
• Employee Assistance Program (EAP)
• Tuition remission
• Generous time off