Web/SEO Specialist

Purelight Power9 days ago
New York, New York
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

We’re a fast-moving, performance-driven company helping clients dominate both local and national search results. Our team blends creativity, data, and technology to drive real results—and we’re looking for a highly technical SEO expert with web development experience to join us in Denver. If you live and breathe search algorithms, know how to optimize complex websites at scale, and have a developer's mindset, we want to talk.

Key Responsibilities

  • Conduct in-depth technical SEO audits and implement solutions to improve crawlability, indexation, site speed, and user experience
  • Implement SEO enhancements directly into front-end and back-end systems
  • Optimize for both local SEO (map pack visibility, citations, local landing pages) and national SEO (content scaling, technical infrastructure)
  • Own the structure and performance of large-scale websites, including schema markup, Core Web Vitals, and site migrations
  • Use development skills to write or review code related to SEO fixes (HTML, CSS, JavaScript, PHP, etc.)
  • Manage and optimize robots.txt, XML sitemaps, redirects, canonical tags, hreflang, etc.
  • Build and maintain SEO dashboards, monitor performance metrics, and deliver actionable reports to internal teams and clients
  • Stay on top of search engine algorithm changes and translate those into strategy adjustments

Required Qualifications

  • 3–5+ years of experience in technical SEO, preferably on both local and national campaigns
  • Solid web development experience with the ability to dive into the code
  • Strong understanding of search engine behavior, site architecture, rendering, and crawl budgets
  • Familiarity with frameworks such as WordPress, Shopify, Webflow, React, or custom CMS setups
  • Hands-on experience with tools like Google Search Console, GA4, Tag Manager, Ahrefs, Screaming Frog, Sitebulb, and PageSpeed Insights
  • Deep knowledge of local SEO strategies including GMB optimization, local schema, citation building, and geo-targeted landing pages
  • Experience with structured data (JSON-LD), Core Web Vitals, and technical performance tuning
  • A problem-solving mindset, strong attention to detail, and the ability to translate complex data into strategic insights
  • Excellent communication skills with the ability to clearly explain technical issues to non-technical team members

Preferred Qualifications

  • Experience managing large multi-location websites
  • Knowledge of cloud hosting, CDNs, or server-side rendering impacts on SEO
  • Familiarity with automation tools, Python, or SEO scripts

Benefits & Perks

  • Medical Insurance:Competitive plans covering preventive care, doctor visits, prescription medications, and more
  • Dental Insurance:Coverage for routine check-ups, cleanings, orthodontics, and procedures
  • Vision Insurance:Coverage for routine eye exams, lenses, frames, and contact lenses
  • Life Insurance, Voluntary STD/LTD, FSA/HSA, and other voluntary plans
  • Paid Time Off (PTO)
  • Employee Assistance Program (EAP)

Required Skills

GA4
Site Migrations
Schema Markup
Screaming Frog
Technical SEO
Webflow
Google Search Console
WordPress
PageSpeed Insights
Tag Manager
Local SEO
JavaScript
Web Development
React
Core Web Vitals
JSON-LD
Shopify
PHP
CSS
HTML
Ahrefs
Sitebulb