E-Commerce Specialist

Position Overview

As an E-Commerce Specialist, you'll update and maintain the retail websites of Opry Entertainment Group (OEG) with direction provided by the E-Commerce Manager. You'll ensure content and merchandise assortments are accurate and current while monitoring the site infrastructure to ensure it is operational and optimized.

Key Responsibilities

• Manage site updates/maintenance and end-to-end e-commerce operational infrastructure, ensuring consistent user experience, functionality, and brand consistency.
• Assist in creative design, content creation, and site implementation of design – including HTML coding, UTM tagging and tracking, and QA tasks. This may include photography, copy or article writing, creation of images for the website, and user experience design. Also update the digital marketing calendar and website asset mockup.
• Support the business by managing the timely execution of website projects, maintenance requests, customer service, and usability concerns, including product page enhancements, suggestive selling tools, editorial content features, and navigational enhancements.
• Proactively identify operational problems, evaluate infrastructure improvement projects to recommend prioritization, and independently resolve issues.
• Collaborate across teams and departments to strategize and implement initiatives aimed at improving KPIs such as search engine optimization, traffic, conversion, average order value, and sales.
• In partnership with the merchandise teams, analyze business data regarding item and category opportunities, including the growth of online-only items and categories.
• Monitor order flow and ensure orders clear through the system, collaborating with logistics, finance, and IT to resolve issues.
• Participate in weekly team meetings with cross-functional partners to review business results and follow up on actions to drive category growth.
• Monitor e-commerce and digital marketing trends and technologies while identifying new opportunities.
• Perform other duties as assigned.

Required Qualifications

• Education: Degree in related field preferred
• Experience Required: 2+ years' related content creation and operational and creative website updates (e-commerce experience preferred); 2+ years' experience with Adobe Creative Suite (Photoshop & Illustrator); experience with website editing tools, HTML, CSS, and UTM tagging; and familiarity with Product Information Management applications and SaaS eCommerce Platforms (Shopify preferred)
• Qualifications: Effective interpersonal, written, and verbal communication skills; exceptional attention to detail; an eye for cohesive and engaging visual content; ability to be independent yet team-oriented; and adaptability to changing priorities with strong organizational and multitasking abilities
• Requirements: Must be able to speak and hear for effective communication, frequently sit with some walking and standing, lift/carry up to 5 lbs regularly and up to 25 lbs occasionally, and perform computer-related tasks requiring fine motor skills and bi-manual dexterity