Technical Program Manager, Marketing Generative AI

Qualtricsabout 1 year ago

Seattle, Washington, United States

Hybrid

Full-time

Junior Level (1-3 years)

Job Description

Develop and execute our generative AI roadmap for marketing, prioritizing use cases based on impact and feasibility
Design and implement AI solutions for content creation, copywriting, image generation, and campaign optimization
Create sophisticated prompt engineering frameworks tailored for different marketing functions and objectives
Develop Python scripts for AI integration, data processing, custom workflows, and performance monitoring
Lead end-to-end implementation of AI tools across marketing technology stack
Create governance frameworks and ethical guidelines for responsible AI use in marketing
Execute change management strategies to drive AI adoption and capability building
Train marketing teams on effective prompt engineering and AI tool utilization
Establish metrics and analyze performance of AI-powered marketing initiatives
Research emerging AI models and capabilities for potential marketing applications
Collaborate with legal and privacy teams to ensure compliance in AI implementations
Document best practices and create knowledge repositories for ongoing AI optimization

5+ years of experience in technical program management, product management, or similar roles
Demonstrated experience implementing generative AI solutions in business contexts
Proven expertise in prompt engineering and optimizing AI outputs for specific use cases
Working knowledge of Python for AI integration, data processing, or workflow automation
Success managing technical implementations with cross-functional stakeholders
Experience with change management and driving technology adoption
Understanding of marketing processes, objectives, and technology ecosystems
Background in requirements gathering and documentation for technical solutions

Direct experience applying generative AI models (GPT, DALL-E, Claude, etc.) to marketing use cases
Advanced prompt engineering skills with demonstrated results in marketing contexts
Experience with AI model fine-tuning or RAG (Retrieval Augmented Generation) implementations
Python programming proficiency specifically for AI applications and integrations
Experience integrating AI capabilities with marketing automation platforms, CMS, or CRM systems
Background in marketing operations or MarTech implementation
Understanding of AI ethics and responsible use principles
Experience with A/B testing methodologies for AI-generated content
Knowledge of data privacy regulations as they apply to AI and marketing

Comprehensive healthcare coverage
Generous PTO policy with company-wide mental health days
Budget for AI conferences, courses, and certifications
The Qualtrics Hybrid Work Model: in-office three days a week and remote for the rest

Generative AI

Technical Program Management

Stakeholder Collaboration

Marketing Technology

Change Management

AI Integration

Python

Documentation

Requirements Gathering

Prompt Engineering