Director of Marketing & Special Events

Position Overview

Founded in 1965, UC Irvine is a distinguished institution celebrated for its academic excellence, premier research, and innovative spirit. At UC Irvine’s Gavin Herbert Eye Institute, our faculty and staff deliver world‐class patient care and conduct cutting‐edge vision research. In this dynamic role, you will oversee comprehensive marketing and events functions—promoting the institute’s programs, collaborating with diverse marketing teams, and engaging both campus and community audiences.

Key Responsibilities

• Promote departmental programs and services to campus and community audiences.
• Collaborate with UCI Health Marketing and UC Irvine School of Medicine Marketing to ensure strategic alignment and brand consistency.
• Manage the development and production of various publications, including a biannual printed newsletter and targeted e-newsletters.
• Oversee multiple social media platforms to increase visibility and engagement.
• Plan and execute complex events such as annual academic conferences, monthly lecture series, and community outreach programs.

Required Qualifications

• Advanced knowledge of the campus and/or medical center's product lines and services.
• Advanced understanding of the institution’s achievements, mission, goals, vision, and infrastructure.
• Advanced grasp of marketing principles, concepts, techniques, and applications relevant to promotion and advertising.
• Proven skills in developing, designing, and implementing creative promotional and advertising strategies.
• Strong written, visual, and interpersonal communication skills along with political acumen.
• Robust analytical and research capabilities.
• In-depth knowledge of relevant policies and state and federal laws pertaining to marketing and advertising.
• Demonstrated ability to mentor less experienced staff.
• Education: Bachelor's degree in a related area and/or equivalent experience/training
• Experience Required: A minimum of seven (7) years of demonstrated experience in planning, implementing, and reporting on marketing programs.

Benefits & Perks

• Competitive salary range and comprehensive Benefits: including health, dental, and vision insurance.
• Generous sick and vacation time.
• Retirement savings plan options.
• Access to discounts and various employee perks.