Marketing Strategy Manager - Owned Channels- Vice President

Position Overview

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‐quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including Chase.com (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app). As a Marketing Strategy Manager on the Acquisition Marketing team, you will drive growth of new banking relationships through our Owned Channels.

Key Responsibilities

• Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and/or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence.
• Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities.
• Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets.
• Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps.
• Lead Acquisition ad serving improvements in partnership with Owned Media and Modelling to improve discoverability and share-of-voice of our messages.
• Develop and manage Owned Channel performance tracking that provides ongoing performance insights and identifies gaps or opportunities to improve.
• Identify, triage and escalate ad performance issues for timely resolution.

Required Qualifications

• 6+ years of experience in digital, direct-to-consumer marketing.
• Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments.
• Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results.
• Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization.
• Experienced manager of marketing budgets, forecasts, and expected financial returns.

Preferred Qualifications

• Financial services industry experience a plus.
• Proven ability to take initiative, influence others and achieve results.
• Constantly pushes boundaries of "what could be" to drive innovation.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Loves testing, learning, and taking calculated risks.