Senior Director, Marketing

Position Overview

The International Youth Foundation is seeking a dynamic and strategic marketing leader to reimagine and build its brand and demand generation engine. As the Senior Director, Marketing (reporting to the CEO/President), you will work closely with Business Development and Product teams to transform programs and data into compelling market stories that increase engagement, conversion, and retention. This role is Full-time, Exempt and based in a Remote setting with opportunities across the US, Colombia, and Mexico.

Key Responsibilities

• Design, execute, and continuously improve lifecycle marketing by operationalizing marketing automation tools to drive recurring engagement and long-term relationship building.
• Increase pipeline by optimizing marketing channels and partnering closely with the business development team.
• Translate programs, data, and customer needs into clear product messaging that captures prospect and customer attention and drives opportunity creation.
• Strategize and implement storytelling, thought leadership, and public relations initiatives to elevate IYF’s global impact and legacy.
• Manage the marketing team including two full-time members and several contract partners.
• Perform other duties as requested.

Required Qualifications

• 10+ years in marketing, brand, or growth leadership within a global, non-profit, or mission-driven environment.
• Proven track record of driving measurable inbound growth including traffic, conversion, and lead volume.
• Confident, persuasive executive communication skills across internal and external audiences.
• Deep fluency in marketing automation systems, CRM, analytics, and emerging AI-enabled marketing tools.
• A strategic yet entrepreneurial mindset – eager to experiment, measure, learn, and grow.
• Experience with fundraising and demand generation is helpful.
• Fluency in English, both oral and written.
• Excellent computer skills using MS Office products (Word, Excel, Outlook, PowerPoint).