Ecommerce Marketing Manager
Dr. Squatch10 months ago
New York, NY, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Jukebox, a fast-growing brand under the Dr. Squatch enterprise, is looking for an Ecommerce Marketing Manager to own and optimize our digital experience—from our Shopify site to lifecycle channels. This role is the bridge between strategy and execution and is ideal for a digital marketer with a customer-centric mindset. Based in New York City’s NoMad area, this full-time, hybrid role offers competitive compensation ($115,000 to $135,000 base, commensurate with experience) along with outstanding benefits.
Key Responsibilities
- Manage and optimize the Shopify site—including products, collections, and landing pages—to ensure a high-converting digital storefront.
- Execute CRO initiatives, A/B tests, and performance tracking in collaboration with the growth team.
- Oversee lifecycle marketing across email, SMS, loyalty, and subscription channels to deliver seamless customer experiences.
- Collaborate with brand, creative, and performance teams to transform strategy into actionable digital experiences.
- Identify and implement enhancements to improve the customer journey and conversion rates.
Required Qualifications
- 4–6 years of experience in digital marketing, ecommerce, CX, or retention/lifecycle roles.
- Strong hands-on experience with Shopify, especially in front-end content and product management.
- Familiarity with tools such as Klaviyo, Postscript, Recharge, or similar platforms.
- Excellent project management and stakeholder communication skills with an analytical mindset.
- Proven experience working with or managing external agencies and freelancers.
Preferred Qualifications
- Light front-end development familiarity (HTML/CSS/Liquid).
- Experience using page-building tools like Replo or Unbounce.
- Prior experience in a high-growth DTC or subscription-based ecommerce environment.
Benefits & Perks
- Competitive salary with a base compensation range of $115,000 to $135,000 (commensurate with experience).
- Comprehensive benefits including medical, dental, vision, 401k with Squatch match, and PTO.
- Perks such as healthy snacks, frequent company events, and free products.
Required Skills
Cross-functional Collaboration
Front-end Website Content Management
A/B Testing
Email Campaigns
CRO (Conversion Rate Optimization)
Shopify Management
Lifecycle Marketing
Analytical & Data-Driven Decision-Making
SMS Marketing
Digital Marketing
Basic HTML/CSS & Liquid
Project Management