Digital Marketing and Content Coordinator

Evergreen Health8 months ago
Buffalo, NY, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

About the position

The Digital Marketing and Content Coordinator will develop and implement creative content across external social media and digital marketing channels and internal communications platforms, with the goal of authentically engaging and connecting with our diverse audiences.

Responsibilities

  • Collaborates with the Marketing and Communications team to manage content calendars for multiple external marketing channels and internal communications channels
  • Collaborates with the Marketing and Communications team to develop content strategies that reach and authentically connect with our diverse target audiences
  • Manages social media scheduling, posting and engagement in alignment with organizational goals and overall social media strategy
  • Effectively captures and edits engaging photo and video content for internal and external channels, including Instagram Reels
  • Assists with copywriting and proofreading with attention to content, grammar, health literacy and style to ensure brand consistency and integrity
  • Creates a wide range of content for the organization, including content with awareness of and sensitivity to the issues and health disparities faced by underserved populations, including but not limited to people living with HIV, people who use drugs, people of color, LGBTQIA2S+ people, and others who are affected at a disproportionate rate

Requirements

  • Bachelor’s degree in Marketing, Journalism, Communications, or Social Media, with one to two years of digital marketing experience (an equivalent combination of education and experience may be considered)
  • Candidate must have strong written, verbal, organizational, customer service, and time management skills
  • Candidate will have understanding of emerging platforms, algorithms, and behaviors, and experience with content calendar management
  • Awareness of and sensitivity to the issues and health disparities faced by underserved populations is essential

Nice-to-haves

  • Experience with Meta and Google analytics preferred

Benefits

  • Multiple comprehensive medical health insurance plans for you to choose from
  • Dental and Vision coverage at no cost to you
  • Paid Time Off package that equals 4 weeks of time in your first year
  • 403b with a generous company match
  • Paid parking or monthly metro pass
  • Professional development opportunities
  • Paid lunch breaks

Required Skills

Social Media Management
Content Calendar Management
Copywriting
Audience Engagement
Content Strategy
Content Creation
Photo and Video Editing
Digital Marketing