Director of Marketing

Position Overview

The Director of Marketing leads the strategic development and execution of all marketing and communications initiatives for the firm. This role is responsible for strengthening brand presence, supporting client acquisition, and promoting the company’s engineering expertise across all market sectors. The role collaborates closely with executive leadership, project managers, and leaders to align marketing strategies with organizational goals. Candidates must have prior experience within the Architecture, Engineering, and Construction (A/E/C) industry.

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with the firm’s vision, growth objectives, and target markets.
• Oversee brand management, including visual identity, messaging, and digital presence (website, social media, and digital advertising).
• Lead proposal and pursuit efforts, including RFP/RFQ responses, interview presentations, and client engagement strategies.
• Direct internal and external communications, including newsletters, press releases, project announcements, and award submissions.
• Manage the marketing team and coordinate efforts with technical and project staff to ensure timely and high-quality deliverables.
• Conduct market research and competitive analysis to identify new opportunities and assess industry trends.
• Plan and manage marketing budgets, ensuring resources are allocated effectively.
• Collaborate with leadership to set marketing goals and brainstorm strategies by analyzing project pursuit statistics.
• Oversee the development of marketing collateral, case studies, social media efforts, and project photography.
• Maintain relationships with media outlets, industry partners, and community organizations to enhance firm visibility.
• Ensure compliance with California employment and advertising laws in all public communications and recruitment efforts.
• Oversee the Marketing Department, facilitating communication between leadership and marketing team.
• Guide the team through daily work activities and projects while monitoring employee performance.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
• Minimum of 7 years of progressive marketing experience within the Architecture, Engineering, and Construction (A/E/C) industry.
• Proven leadership experience managing teams and developing & implementing marketing strategies for professional services.
• Strong written and verbal communication skills.
• Proficiency with Adobe Creative Suite, CRM systems, Microsoft Office Suite, and related software.
• Excellent management and organizational abilities, with a strategic mindset and creative problem-solving skills.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Occasional travel is required.

Preferred Qualifications

• Master’s degree preferred.
• Minimum of 10 years of experience in the Architecture, Engineering, and Construction (A/E/C) industry is preferred.

Equal Opportunity Statement

Budlong provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. The firm expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.