Lifecycle Marketing Manager [Las Vegas]

Position Overview

The Manager, Lifecycle Marketing is a strategic and operational customer relationship marketing (CRM) leader responsible for creating and implementing best-in-class digital marketing initiatives. This role requires expertise in CRM, including email and SMS marketing, as well as proficiency with Salesforce Marketing Cloud.

The Manager, Lifecycle Marketing will develop and implement customer lifecycle marketing, retention, and loyalty efforts aimed at driving engagement, retention, and revenue for Sphere by refining direct marketing campaigns through targeted, triggered, and lead generation initiatives.

Salary: $90,000 - $105,000 USD

Key Responsibilities

• Own end-to-end creation, deployment, and optimization of email and SMS campaigns across multiple brands, including campaign strategy, roadmaps, content calendars, trafficking creative, QA, and A/B testing.
• Lead audience segmentation strategy leveraging Sphere's CRM database (Salesforce Marketing Cloud) to deliver highly targeted, personalized communications that drive engagement, conversions, and incremental revenue (upsells, animations, new templates).
• Collaborate with internal stakeholders, marketing teams, and external agency partners to plan holistic campaigns that support ticket sales and ancillary marketing initiatives; coordinate weekly/monthly calendars and adjust as needed to align with business trends.
• Assist in the management of all Salesforce Marketing Cloud activities including Journey Builder, email functionality, SMS, data feeds, and data warehouse connections.
• Partner with Data & Analytics teams to execute technical projects, define campaign KPIs, and leverage customer data insights to improve lifecycle marketing performance.
• Monitor, analyze, and report on campaign performance against business objectives, communicating results, best practices, and learnings to stakeholders with actionable insights and optimization opportunities.
• Maintain business and technical documentation around marketing processes and campaigns.
• Identify tools and tactics to drive incremental revenue from customers, including upsells, animations, and new templates.
• Collaborate with internal and external stakeholders to develop and optimize content.

Required Qualifications

• Experience Required: 5+ years of lifecycle marketing experience across email, CRM, loyalty/rewards, SMS, push, customer segmentation, data visualization, and promotions in a direct-to-consumer environment.
• Qualifications: Prior experience with Salesforce Marketing Cloud, including proficiency with HTML, SQL, CSS, XML, AMPScript, and modules such as Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization.
• Highly motivated with an entrepreneurial spirit; able to work independently while building strong internal relationships and consensus on critical initiatives.
• Strong analytical and problem-solving skills with the ability to leverage large data sets to drive decisions and a passion for continuous testing and optimization.
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and effectively prioritizing tasks based on business impact.
• Good time-management skills.
• Education: BA degree or higher; Digital Marketing certifications desired.