Marketing Transformation Manager- Campaign & Enablement

Position Overview

Accenture Song accelerates growth and value for clients through sustained customer relevance by spanning ideation to execution in marketing, product and experience design, technology platforms, and creative strategy. In this role, you will serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives – enabling scalable, future‑ready marketing ecosystems.

Key Responsibilities

• Strategic Alignment & Requirements: Participate in stakeholder interviews, synthesize findings into actionable requirements and playbooks, and develop detailed, example‑driven specifications for marketing solutions.
• Delivery Oversight & Communication: Act as a “ride along” during project delivery by facilitating communication between business, technology, and experience teams while negotiating and prioritizing marketing solutions with clear impact and timeline communication.
• Platform & Architecture Advisory: Advise on platform integration, modular architecture, and agentic marketing models; ensure technology solutions align with business priorities and scalability requirements.

Required Qualifications

• 7+ years of experience in Marketing Transformation within Campaign & Enablement.
• Deep understanding of marketing technology platforms (e.g., agentic AI, Adobe Suite, Salesforce Marketing tools, workflow and content solutions) and their business applications.
• Proven experience in requirements development, business analysis, and strategic consulting.
• Ability to straddle both business and technical domains with excellent communication and facilitation skills.

Preferred Qualifications

• Experience as a business analyst, product manager (with technical depth), or marketing technology strategist.
• Exposure to large‑scale transformation projects in industries like retail, financial services, or life sciences.
• Hands‑on expertise with major marketing automation platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, or Marketo) including integration and optimization.
• Proven success in leading platform migration initiatives, process redesign, and change management for large‑scale marketing ecosystems.
• Strong background in Agile methodologies and managing multi‑workstream programs with cross‑functional teams.
• Experience in global enablement and managing offshore delivery teams for seamless collaboration across geographies.

Benefits & Perks

• Compensation: Varies by factors such as location, role, skill set, and experience. For example:
  • California: $94,400 to $293,800
  • Cleveland: $87,400 to $235,000
  • Colorado: $94,400 to $253,800
  • District of Columbia: $100,500 to $270,300
  • Illinois: $87,400 to $253,800
  • Maryland: $94,400 to $253,800
  • Massachusetts: $94,400 to $270,300
  • Minnesota: $94,400 to $253,800
  • New York/New Jersey: $87,400 to $293,800
  • Washington: $100,500 to $270,300
• Additional Benefits: Accenture offers competitive benefits, career development opportunities, and support for work accommodation needs. More information on benefits is available on the Accenture website.