Digital Marketing & Email Automation Specialist

Position Overview

American Heritage Credit Union, a $5+ billion credit union, has an immediate opening for a Digital Marketing & Email Automation Specialist. In this role, you will plan, implement, and monitor American Heritage Credit Union’s and its subsidiaries’ digital marketing and automation strategies to increase brand awareness and visibility among current and prospective members and clients. Additionally, you will administrate the credit union’s marketing email and automation platform and collaborate with the Digital Marketing team to execute campaigns across multiple mediums.

Key Responsibilities

• Coordinate and manage execution of email campaigns and scheduling via email and automation platforms, including product cross-sells, member messages, onboarding, member acquisitions, and other programs as assigned.
• Develop and execute the email marketing program including segmentation, testing, deployment, and partnering with department management for continual improvements.
• Maintain integration of email programs with Marketing Automation, Customer Relationship Management (CRM), and Data Warehouse, while assisting in the integration of additional platforms.
• Administer and coordinate facets of email programs including maintenance of member and prospect databases, content creation, and creative direction.
• Analyze email campaign metrics, distribute performance reports to the marketing team, and collaborate to define key performance indicators (KPIs).
• Support marketing automation efforts by researching, implementing best practices, and performing A/B testing to enhance productivity, conversion rates, ROI, and sales growth.
• Oversee marketing operations initiatives related to lead lifecycle management, lead scoring, nurturing, segmentation, and data cleansing within the automation platform.
• Collaborate with management and external/agency resources to develop digital and automation strategies that build brand awareness, engagement, education, and advocacy.
• Utilize the latest technologies for email content creation and distribution, including but not limited to artificial intelligence (AI), digital marketing personas, predictive modeling, and personalization experimentation.
• Work alongside paid media vendor partners in the production of email assets and content pieces aimed at acquiring new leads and accounts.
• Assist in administering websites for American Heritage Credit Union and its subsidiaries.
• Administer the credit union’s social media channels by updating platforms such as Facebook, X, Instagram, LinkedIn, Vimeo, YouTube, and others; monitor interactions and respond to member inquiries accordingly.
• Facilitate content posting for email automation, social media, and blogs, ensuring consistency in graphics and tone of voice across all channels.

Required Qualifications

• One to three years of related experience in digital media management, including email platform administration, website and social media/blog management, and copywriting.
• A bachelor's degree (BS or BA) or equivalent in a relevant field.
• Experience with a Marketing Automation Platform (e.g., HubSpot, Marketo) is preferred.
• Experience in creating site templates and managing content with a web content management system.
• Proven experience with website production, maintenance, optimization, and utilization of Content Management Systems (CMS).
• Familiarity with social monitoring tools, such as Hootsuite.

Benefits & Perks

• Competitive Salary commensurate with experience.
• An extensive benefits package including paid time off and health benefits.
• A robust 401(k) plan with a generous company match.
• Opportunities for future growth and a commitment to a positive, environmentally friendly work atmosphere.