Marketing Campaign Specialist - academic/scholarly publisher

Position Overview

Guilford Press, an independent academic/scholarly publisher of evidence-based works in Psychology, Education, Research Methods, and related fields, is seeking a Marketing Campaign Specialist for our Marketing department. In this role, you will develop and execute strategic, creative marketing campaigns that support our academic/higher education publishing program. You will collaborate with acquisition editors, sales leadership, and external vendors to promote titles, conduct market and faculty research, manage budgets and timelines, analyze performance data, and refine strategies to ensure key titles meet their sales targets.

Compensation: $50,000 - $55,000 per year
Location: Hybrid remote in New York, NY 10018

Key Responsibilities

• Develop and implement creative marketing campaigns for Guilford Press titles.
• Conduct market research to identify trends, competitor activity, and audience preferences within the academic/higher education space, and share insights with management and acquisitions.
• Engage in direct outreach with professors to learn about adoption activity and other relevant insights.
• Collaborate with acquisition editors and sales leadership to align marketing strategies with title positioning and sales goals.
• Support backlist titles with data analysis and projects to increase adoptions.
• Manage campaign budgets, timelines, and resources to ensure effective execution.
• Analyze campaign performance data and adjust strategies based on insights.
• Serve as the primary marketing liaison for vendor relationships related to systems used to reach higher education audiences.

Required Qualifications

• Minimum two years of experience in the publishing industry; experience with academic or higher education publishing is strongly preferred.
• Must be able to propose, coordinate, and manage multiple campaigns at once, prioritize tasks, and maintain schedules.
• Must have professional-level copy writing, editing, and proofreading abilities with keen attention to detail.
• Capable of handling complex projects and finding creative solutions independently.
• Ability to communicate and work well with colleagues across departments as well as with vendors, authors, and stakeholders.
• Proficiency with computer word processing, spreadsheet, and customized database systems.
• Understanding and application of basic mathematical functions (including percentages).
• Eagerness to learn and integrate new tasks and software applications.
• Ability to adapt to changing workflow and technology needs.

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance