Digital Marketing Operations Specialist

Job Description

We are seeking a technically strong Marketing Operations Specialist that is excited to take on a wide range of operational responsibilities across digital marketing channels. Youll be deeply involved in campaign execution, QA, tracking, reporting, and system optimization, while continuously learning new tools and processes. Success in this role requires a strong appetite for growth, comfort wearing many hats, and a curiosity for how emerging technologies particularly AI and automation can eliminate manual work and improve marketing efficiency. This is a handson operations role for someone who leads with technical aptitude, adapts quickly, and is motivated to build scalable, datadriven marketing systems.

Commitment to Diversity

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Qualifications

• Experience with Qualified or other chat/intent platforms
• Experience helping automate repetitive operations tasks
• Familiarity with Power BI or other BI/reporting tools
• 12 years of experience in marketing operations, marketing analytics, or a related technical marketing support role
• Handson experience supporting digital marketing campaigns from an operational standpoint, including setup, QA, and tracking
• Working knowledge of Salesforce, Marketo or similar tools for campaign creation, management, reporting, and execution
• Tech savvy, with a strong desire to learn Marketing processes and carry numerous responsibilities on a team
• Exposure to marketing automation, workflow automation, or AIdriven tools
• Comfort working with Excel or spreadsheets for reporting, data validation, and analysis
• Strong soft skills: collaborative, respectful, coachable, and professional
• Able to work 2-3 days a week onsite