Manager, Performance Marketing

Position Overview

At Ezee Fiber, our values of Speed, Simplicity, and Service drive everything we do. As the Performance Marketing Manager, you will lead the planning, execution, and optimization of paid media initiatives that drive growth through data-informed strategies. By partnering with internal teams and agency partners, you will influence critical business outcomes, while working in a diverse, inclusive environment dedicated to innovation and excellence.

Key Responsibilities

• Own end-to-end execution and optimization across all paid media channels including Paid Social, Paid Search (Google/Bing), YouTube, Display, CTV, OOH, Retargeting, and emerging channels.
• Act as the in-house performance owner, overseeing daily pacing, budget reallocations, campaign launches, and in-flight optimizations.
• Partner with agencies on initiatives such as rapid launches, creative refreshes, test-and-learn pilots, and priority business needs.
• Translate high-level strategy and business objectives into actionable channel plans aligned with funnel stages and market readiness.
• Analyze performance data to identify trends, diagnose issues, and drive data-backed optimizations.
• Manage performance outcomes against core KPIs including CAC, CPA, CVR, ROAS, and volume.
• Make informed budget tradeoff decisions across channels, markets, and funnel stages.
• Lead creative testing strategies and performance diagnostics to identify key drivers.
• Proactively surface scaling opportunities and performance risks, recommending course corrections.
• Oversee performance reporting and ensure data accuracy, converting complex data into executive-ready insights.
• Serve as the primary owner of agency performance by providing clear direction and feedback.
• Collaborate with Creative, Analytics, Web/CRO, and Product teams to drive integrated performance outcomes.
• Establish and maintain best practices, documentation, and platform standards across channels.

Required Qualifications

• Degree in Marketing, Advertising, Communication, Design, or a related field (preferred but not required).
• 5–7+ years of experience in performance marketing and/or digital media.
• Expert-level, hands-on experience with Meta Ads and Google Ads.
• Strong working knowledge of YouTube, Pmax, TikTok, Reddit, and programmatic platforms.
• Experience managing or overseeing large budgets across multiple markets.

Benefits & Perks

• Competitive compensation package
• Health, Dental and Vision insurance
• 401(k) with company match
• Paid time off and other generous benefit programs
• Tuition reimbursement