Data Analyst, Marketing and Digital Analytics

Position Overview

Scan is hiring a Data Analyst, Marketing and Digital Analytics to support SCAN’s mission of keeping seniors healthy and independent. In this role, you will support marketing and digital analytics initiatives by optimizing funnels, improving return on marketing investment, developing measurement frameworks—including multi-touch attribution—and quantifying the value of digital investments for both members and prospects.

Location: United States - Long Beach, CA
Schedule: Hybrid
Experience Required: 0 - 3 years

Key Responsibilities

• Responsibilities: Drive analytics to deliver actionable insights that enhance campaign performance, optimize marketing investments, and maximize lead conversion rates across digital and non-digital channels.
• Translate complex data into strategic insights using advanced analytics tools, statistical techniques, and data visualization to inform decision-making and marketing strategy.
• Develop and implement robust media mix models to analyze the effectiveness of various marketing channels.
• Support data-driven experimentation, A/B testing, and multivariate testing to continuously improve the member and prospect experience.
• Formulate and test measurable hypotheses to drive continuous improvement.
• Collaborate with analytics and marketing teams to align on tagging strategies and tools for tracking KPIs and user behavior while ensuring data privacy and compliance.
• Implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing spend and conversion efforts.
• Develop methodologies for tracking the impact of your digital estate on member and prospect behavior.
• Stay current with marketing analytics, attribution models, and emerging trends to bring innovative solutions to the team.
• Actively support the achievement of SCAN’s Vision and Goals, and perform other duties as assigned.

Required Qualifications

• 2-4 years of experience in marketing and/or digital analytics, ideally in a healthcare context.
• Track record of successful engagement with partners and stakeholders.
• Expertise in developing data-driven insights, advanced measurement techniques, and implementing testing methodologies such as A/B and multivariate testing.
• Experience with media mix model development.
• Strong understanding of digital marketing and user experience optimization strategies.
• Familiarity with industry regulations (e.g., HIPAA) to ensure compliance in all marketing analytics activities.
• Proficiency in SQL, Microsoft SSMS, Python, Alteryx, Google Analytics, and dashboard tools such as Tableau or Power BI.
• Experience with CRM and experience management platforms (e.g., Salesforce, Dynamics, Sitecore).
• Excellent communication skills, both oral and written, with the ability to prepare formal reports for leadership at all levels.
• Experience navigating and contributing within a matrix environment.

Preferred Qualifications

• Direct experience with Medicare Advantage or other managed care organizations.
• Experience with Snowflake and/or Databricks.