Director Sales & Marketing

Position Overview

Compensation: Yearly

Highgate Hotels is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. With a portfolio exceeding $20B in asset value and generating over $5B in cumulative revenues, the company offers expert guidance throughout the hospitality property cycle. The Director of Sales & Marketing will lead and drive top-line revenue strategy for traditional sales segments including group, volume transient, and catering, while staying ahead of market trends and competitive dynamics. This role involves managing property sales teams and developing strategic marketing communications to achieve the hotel’s desired market positioning and revenue targets.

Key Responsibilities

• Lead and drive top-line revenue for traditional sales segments including group, volume transient, and catering.
• Assess and react to market trends, market share movements, and the competitive hotel environment.
• Develop and implement a marketing communications plan to position the hotel effectively, while managing the sales and marketing budget.
• Act as the hotel’s voice of the customer and communicate key issues at all organizational levels.
• Utilize Smith Travel Research data, financial P&L metrics, and sales forecasts to drive performance.
• Analyze market trends, demand generators, and economic factors affecting hotel performance.
• Conduct competitive set reviews, SWOT analyses, and monitor new supply developments.
• Develop plans to penetrate primary markets and implement key segment strategies while managing key accounts.
• Design effective sales deployment schemes and market assignments.
• Set sales goals to achieve both budget and market share targets.
• Manage group pace measurement, sales production goals, and travel schedules.

Required Qualifications

• Bachelor's degree preferred in Marketing.
• At least 3 years' experience as a sales leader, with prior hotel sales experience.
• Experience communicating with ownership groups and asset management.
• Proficient in using sales automation systems (DELPHI) and PMS systems.
• Collaborative experience with revenue management teams.
• In-depth knowledge of market segments and channel sources with strategic planning ability.
• Excellent communication and presentation skills.
• Strong interpersonal skills with the ability to foster a cooperative yet competitive team environment.
• Proficiency in MS Office applications including Word, Excel, and PowerPoint.
• Ability to multitask and prioritize departmental functions to meet deadlines.