Digital Marketing Coordinator

Position Overview

At DLA Piper, the Digital Communications Coordinator plays a pivotal role supporting various digital marketing initiatives within the Digital Communications Center of Excellence under the supervision of the Senior Manager, Communications. This role collaborates with internal stakeholders across practices to drive engagement and efficiency. This position is available in multiple office locations—including Atlanta, Baltimore, Boston, Chicago, Minneapolis, New York, Northern Virginia, Philadelphia, Short Hills, and Washington D.C.—and offers a hybrid work schedule.

Key Responsibilities

• Edit/update and publish webpages on the firm website and microsites using the content management system.
• Build and publish new webpages using established templates and components within the content management system.
• Make basic enhancements to fine tune search relevance on the website using Coveo.
• Help monitor the general info@dlapiper.com mailbox.
• Generate email marketing lists using the Firm CRM system following best practices and standards.
• Build and disseminate external email campaigns using the Firm's email marketing platform following best practices and standards.
• Construct and publish social media posts natively or by using the Firm's social media marketing platform.
• Publish firm content within the employee advocacy tool.
• Resize or crop digital images using an image editing application.
• Provide virtual event support as required.
• Perform QA on all new or updated web pages, email messages, and/or event sites to ensure adherence to digital, brand, and accessibility standards.
• Review QA reports in Siteimprove to ensure website content quality.
• Provide marketing survey support using the Firm survey solution as required.
• Pull basic data reports in Google Analytics.
• Track all projects and tasks within the Marketing Central tracking system; proactively share progress updates with stakeholders.
• Provide ad-hoc project assistance to the Senior Manager, Marketing Ops as needed.
• Develop, maintain, and optimize documentation including workflows, processes, and procedures.
• Utilize Firm collaboration platforms to work with relevant colleagues and stakeholders.
• Perform other duties as assigned.

Required Qualifications

• B2B marketing agency experience or equivalent is required.
• Experience with an image editing application such as Photoshop is required.
• High School Diploma or GED.
• Minimum 2 years' experience in a professional services firm or digital shared services role.
• Ability to work in virtual teams and collaborate online is essential.
• Strong attention to detail and the ability to work effectively in a fast-paced environment.
• Strong written and verbal English communication skills.
• Proficient in Microsoft Office, Microsoft Teams, and Microsoft SharePoint or similar tools.

Preferred Qualifications

• Experience with the Vuture email marketing platform and InterAction CRM system.
• Basic HTML coding skills.
• Experience using a content management system (Sitecore is a plus).
• Experience working within a social media marketing platform is a plus.
• Bachelor's Degree in Marketing, Communication, Journalism, or a related field.
• Experience with Google Analytics or similar tools is a plus.

Benefits & Perks

• Compensation: $32.54 - $46.33 per hour depending on geographic market location.
• Comprehensive package of benefits including medical/dental/vision insurance and 401(k).
• Hybrid work schedule offering flexibility.