Engagement Marketing Lead

Position Overview

Join the future of news. We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. We are seeking an Engagement Marketing Lead who will deepen customer engagement, strengthen adoption of our growing portfolio of subscription products, and increase customer lifetime value. Reporting to the Manager of Subscriber Engagement, you will promote content, product capabilities, and subscription benefits that create sustained value for customers across platforms. You will lead engagement strategy and execution across owned channels while partnering closely with Product, Engineering, Analytics, and Brand to drive meaningful improvements in customer activation and ongoing usage. Location: Washington, D.C.

Key Responsibilities

• Develop and execute lifecycle strategies that increase retention by strengthening engagement across app, site, newsletters, and subscription benefits.
• Shape approaches that serve multiple customer audiences across Subscriptions and Flexible Access.
• Promote adoption of product features, capabilities, and upsell/cross-sell opportunities that support long-term subscriber value.
• Design and manage integrated engagement campaigns across email, onsite surfaces, in-app messages, and push notifications.
• Build subscriber journeys across onboarding, education, loyalty, and renewal.
• Maintain playbooks for onboarding, benefits education, product adoption, and re-engagement to support scalable execution.
• Partner with Brand, Product, Engineering, and News to deliver initiatives aligned with business goals and the customer experience.
• Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs.
• Translate customer behavior into insights that guide strategy and experimentation.
• Use A/B and multivariate testing to refine segmentation, messaging, channel sequencing, and timing.
• Identify friction points in the subscriber experience and collaborate across teams to improve activation, engagement, and retention.
• Partner with Analytics and Data Engineering to refine data inputs, audience definitions, and targeting models.
• Develop clear creative and technical briefs that guide asset production.
• Lead QA and auditing to uphold accuracy and consistency across all touchpoints.
• Document processes and improve operational workflows to support scalable, repeatable delivery.
• Use customer signals and feedback — partnering with Customer Care and Support — to inform proactive engagement strategies and feature improvements.

Required Qualifications

• 6-8 years of experience in digital, growth, or subscription marketing with expertise in customer engagement, activation, or habit formation.
• Hands-on experience with MarTech platforms (e.g., Iterable) and familiarity with customer data systems and e-commerce platforms.
• Proficiency with analytics tools such as Tableau, Looker, and Google Analytics.
• Ability to evaluate performance, interpret testing outcomes, and guide decisions with data.
• Strong communication and project management skills with experience influencing cross-functional partners.

Benefits & Perks

Salary: $85,100 - $127,700 Annual

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs