Email Marketing Specialist

Who we are looking for:

ACV is looking for an Email Marketing Specialist to take our email program to the next level. You'll work with a top-tier marketing team to create full email campaigns from beginning to end. We're looking for someone who can create innovative emails, build impressive templates, generate new ideas for impactful campaigns, AB test everything under the sun and most of all, make a real difference in Buffalo's first unicorn start-up.

What you will do:

• Work with analytics and marketing to create both one-off and automated email campaigns to improve dealer engagement
• Own the ACV MAX customer lifecycle communications from funnel nurturing to churn intervention
• A/B test different email aspects to improve engagement
• Work with design to build and optimize email templates
• Partner with analytics to capture conversion and revenue-driving numbers on completed campaigns
• Contribute to and execute on new ideas that will enhance the overall email program
• Modernize our email templates and optimize for mobile responsiveness
• Proofread emails for clarity, grammar, and spelling
• Maintain high email deliverability and sender reputation
• Analyze campaign performance and suggest improvements
• Ensure emails follow industry policies and best practices

The measurements of success in this position include, but are not limited to:

• Optimization of key dashboards and an overall rhythm to our reporting and review of data
• Deployment of key customer lifecycle communications for ACV MAX and tracking their impact
• General email engagement improvement from curated A/B testing

What you will need:

• High School or GED: required
• 4 Year / Bachelors Degree: preferred
• 3+ years of experience: managing execution and strategy of robust email marketing platform
• Experience with ESP WYSIWYG content builders: HTML experience a plus
• Experience with HubSpot: is a plus
• Proficiency in marketing automation/journey-building tools
• Familiarity with analytical and database tools: like Tableau/Mixpanel/Omni
• Excellent written communication and copywriting skills
• Ability to execute: with quick turnarounds and juggle multiple tasks
• A keen eye for: details and spelling mistakes
• Photoshop / Design skills: a plus
• The ability to collaborate: as a team is a must
• Willingness to: adapt, learn and bring forth new ideas
• Experience in: the automotive or B2B environment is a plus