Client Marketing Manager- Deposits Marketing

Join our dynamic and innovative team at Truist Financial as a Client Marketing Manager for our Deposits Marketing division.

As a Client Marketing Manager, you will be responsible for developing and executing marketing strategies to drive growth and profitability for our deposits business. This is an exciting opportunity to make a significant impact in a fast-paced and evolving industry. We are seeking a highly motivated and results-driven individual with a passion for marketing and a strong understanding of the financial services industry. If you are a strategic thinker with excellent communication and leadership skills, we would love to hear from you.

Your Responsibilities

• Develop and implement marketing strategies to drive growth and profitability for our deposits business.
• Conduct market research and analysis to identify new opportunities and trends in the financial services industry.
• Collaborate with cross-functional teams to create innovative and effective marketing campaigns.
• Monitor and analyze campaign performance and make data-driven recommendations for optimization.
• Create and manage marketing budgets to ensure efficient and effective use of resources.
• Lead and mentor a team of marketing professionals, providing guidance and support to achieve business goals.
• Develop strong relationships with internal stakeholders and external partners to ensure alignment and collaboration on marketing initiatives.
• Stay up-to-date on industry best practices and trends, and incorporate them into marketing strategies.
• Present marketing plans and results to senior leadership and provide recommendations for future initiatives.
• Identify and implement new and innovative marketing tactics to reach and engage target audiences.
• Ensure all marketing materials and campaigns adhere to company brand standards and compliance guidelines.
• Continuously track and report on key performance indicators to measure the success of marketing efforts.
• Create and maintain a positive and collaborative work environment within the marketing team.
• Proactively identify and address any potential issues or challenges that may impact marketing efforts.
• Represent the company at industry events and conferences to build brand awareness and network with potential partners.
• Communicate effectively with team members, stakeholders, and external partners to ensure alignment and successful execution of marketing strategies.
• Collaborate with other departments, such as sales and product development, to support overall business objectives.
• Maintain a deep understanding of our target audience and their needs to inform marketing strategies and messaging.
• Continuously evaluate and improve marketing processes and procedures to drive efficiency and effectiveness.
• Demonstrate a strong commitment to the company's mission, values, and culture, and act as a brand ambassador both internally and externally.

Equal Opportunity Employer

Truist Financial is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.