Email Marketing Specialist

Position Overview

Wolf is seeking an Email Marketing Specialist to join our growing and well-established national firm. This role sits within the content marketing team and is vital to the growth of our organic marketing efforts, driving audience engagement and overall firm revenue. The ideal candidate cares deeply about meeting audience needs at key moments with relevant email nurture, drip, and trigger-based campaigns, while demonstrating measurable progress toward shared marketing and BD revenue goals.

Key Responsibilities

• Own and optimize our email marketing automation platform (HubSpot)
• Ideate and execute the email marketing strategy with support and direction from the greater marketing team
• Establish best practices for email setup, list management, and campaign execution
• Build and QA email campaigns, newsletters, nurture programs, lead scoring models, and behavioral-based workflows
• Strategize and execute marketing email-based nurture campaigns, drip campaigns, and trigger-based email workflows
• Collaborate with SMEs, content, and creative teams to create high-quality email marketing content
• Maintain lead lifecycle tracking, contact segmentation, and integration
• Develop HubSpot dashboards and reporting cadences highlighting campaign performance, funnel health, and key insights for both marketing and BD
• Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in HubSpot and SFDC
• Work closely with BD to correctly attribute lead sources by campaign and medium, ensuring smooth lead handoffs
• Keep up with email marketing strategy best practices and trends

Required Qualifications

• Bachelor's degree in marketing, communications, advertising, business, or a related field
• 3-5 years of hands-on experience in HubSpot email marketing and marketing operations for a B2B company
• 3-5 years of experience editing email copy for engagement, conducting A/B testing, and managing an email marketing calendar
• Basic knowledge of CRMs such as Salesforce and understanding of data flow between marketing automation platforms
• Proven understanding of email marketing strategies with experience producing email assets and supporting campaigns
• Strong project management skills with a commitment to meeting deadlines and proactively managing project risks
• Ability to analyze data sets to identify trends and recommend improvements for email campaign performance
• Team player capable of adapting workflows to accommodate cross-functional teams (content, creative, performance, etc.)

Preferred Qualifications

• Prior experience in financial services, accounting, tax, or wealth/investment management firms
• Prior experience with Salesforce CRM and an understanding of client data management best practices

Benefits & Perks

• Compensation: $70,000 - $80,000 base salary. Actual compensation is dependent upon skills, experience, qualifications, location, and applicable employment laws.
• Eligibility to participate in performance-based incentive compensation or sales commission plans
• Benefits: A wide range including spot awards, 401(k) savings, flexible work options, and a generous total rewards & benefits package