Lead, Clinical Marketing
Job Description
Location:
Tallahassee
Become a part of our caring community
Join a world-class marketing organization creating the best possible engagement experience for millions of members.
Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States—seniors, people with disabilities, and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through integrated healthcare services, innovative technology, and data-driven solutions.
To help deliver on this mission, we are seeking a Lead, Clinical Marketing to develop compelling member marketing that engages members with their health plan and care. This role will be the Marketing point of contact for member-directed efforts to drive improved clinical outcomes, responsible for interfacing with business partners, developing marketing plans, infusing marketing strategy, tracking progress, and clearing roadblocks to bring clinical engagement campaigns to life.
This role will leverage the power of Humana’s world-class marketing organization to drive health quality outcomes—improving member health and well-being while strengthening Humana’s sustainable financial future. It’s a win-win!
This role is ideal for a strategic marketer who is excited about understanding our customers, serving our business partners, navigating a large and matrixed organization, and dreaming big about how we can use Marketing to drive health results. No two days, seasons, or campaigns will be the same—so this position requires comfort with ambiguity, creative problem solving, role flexibility, and a growth mindset for maximum impact.
Reporting to the AVP, Stars & Clinical Marketing, this position will work closely with the broader Marketing organization, Risk Adjustment, Clinical Innovation & Trend, Clinical Operations, and other teams across the company that support clinical results. This role ensures efforts are focused, measurable, and most importantly, effective at helping our members achieve their best health.
Key Responsibilities
- Lead day-to-day execution of the member-focused clinical engagement campaign lifecycle, translating priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization
- Act as the primary Marketing partner for clinical and quality program owners by gathering requirements, aligning on goals, and converting business needs into actionable marketing plans and campaign briefs
- Collaborate with related teams to align goals, define success metrics, coordinate dependencies, and remove barriers to deliver measurable clinical results
- Coordinate with the Hive and vendor partners to develop clinical engagement campaign creative and collateral, ensuring materials are on brand, clinically accurate, accessible (e.g., health literacy), compliant, and delivered on schedule
- Ensure clinical engagement campaigns have defined measurement plans and test-and-learn approaches; partner with analytics teams to monitor performance and recommend refinements, scaling, or discontinuation based on results
- Support clinical engagement campaigns through standard enterprise ways of working, including preparation of data-backed assessments, tracking decisions/actions at governance forums, and aligning to enterprise personalization capabilities as they mature
- Coordinate across the Stars and Clinical Marketing team to align member touchpoints where appropriate to reduce abrasion and improve effectiveness
- Continuously improve member outreach by identifying opportunities to strengthen targeting, messaging, channel mix, and journey design
Use your skills to make an impact
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
- 5+ years of experience in marketing, consulting, program management, or related role delivering cross-functional work in a matrixed environment
- Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving…