Manager- Omni Shopper Marketing

Welcome to Kraft Heinz!

We are a global food and beverage company with a strong portfolio of iconic brands. We are currently seeking a dynamic and results-driven Manager for our Omni Shopper Marketing team. In this role, you will be responsible for driving the development and execution of our shopper marketing strategies across all channels. If you have a passion for consumer behavior, a deep understanding of the retail landscape, and the ability to lead cross-functional teams, we want to hear from you! Join us and be a part of our mission to be the best food company, growing a better world.

Your Responsibilities

• Develop and execute shopper marketing strategies across all channels, including in-store, online, and through partnerships.
• Conduct thorough research and analysis of consumer behavior, shopper trends, and the retail landscape to inform and enhance marketing strategies.
• Collaborate with cross-functional teams, including sales, brand, and category management, to ensure alignment and effectiveness of shopper marketing initiatives.
• Manage and allocate budgets for shopper marketing programs and initiatives, ensuring efficient use of resources and maximum return on investment.
• Oversee the development and execution of creative and impactful shopper marketing campaigns, including promotions, displays, and packaging.
• Monitor and analyze the performance of shopper marketing programs and make adjustments as needed to drive results and achieve objectives.
• Build and maintain relationships with key retail partners and vendors to support the execution of shopper marketing initiatives.
• Stay up-to-date on industry trends and innovations in shopper marketing, and proactively identify opportunities for improvement and growth.
• Lead and mentor a team of shopper marketing professionals, providing guidance, support, and development opportunities.
• Represent Kraft Heinz and our brands at industry events and conferences, showcasing our expertise in shopper marketing and driving brand awareness.

Equal Opportunity Statement

Kraft Heinz is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.