Marketing Account Manager

Position Overview

Be inspired. Be valued. Belong. At Emory Healthcare, we fuel your professional journey with better benefits, valuable resources, ongoing mentorship, and leadership programs. We provide comprehensive health benefits starting day 1, student loan repayment assistance & reimbursement programs, family-focused benefits, wellness incentives, and more. The Marketing Account Manager develops and executes integrated marketing programs designed to drive awareness, patient and referral acquisition, and growth across Emory Healthcare’s service lines, hospitals, and programs. Reporting to the Director of Marketing Strategy & Account Management, this role collaborates with clinical, digital, and creative teams to bring marketing strategies to life and ensure campaigns are effectively executed. The ideal candidate is organized, collaborative, detail-oriented, and motivated by measurable impact in a fast-paced environment.

Key Responsibilities

• Campaign Planning & Execution – Develop and implement marketing campaigns (digital, traditional media, social media, email, direct mail, and events); manage project timelines, deliverables, and communication between internal teams and external vendors.
• Content & Digital Coordination – Collaborate with content and digital teams to build and maintain web pages, blogs, and social content; manage video and photography projects including patient testimonials and educational content.
• Marketing Operations – Oversee production of marketing materials (flyers, brochures, display ads, provider toolkits, email campaigns); maintain campaign calendars, workback schedules, and coordinate review processes with leadership.
• Provider & Community Engagement – Partner with physician outreach teams to develop co-branded marketing materials; support community event marketing such as webinars, screenings, and sponsorship activations.
• Analytics, Optimization & Reporting – Monitor campaign KPIs with analytics teams, compile performance reports, and identify opportunities to optimize campaigns.
• Communication & Collaboration – Act as the day-to-day marketing contact for service line administrators and clinical partners; collaborate with design, content, PR, and digital teams, and participate in planning and performance review meetings.

Required Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience Required: 5+ years of experience in health care marketing, service line marketing, or an equivalent field
• Proven ability to manage multiple marketing projects and work cross-functionally in a matrixed organization
• Requirements: Excellent organizational, project management, communication, and customer service skills
• Familiarity with campaign reporting tools and marketing performance metrics
• Experience with content management systems (CMS), analytics dashboards (e.g., Google Analytics), and CRM platforms such as Salesforce or Eloqua
• Proficiency in Microsoft Office; familiarity with project management tools like Asana, Wrike, or Trello

Preferred Qualifications

• Experience working in an academic medical center or large health care system
• Understanding of digital advertising (Google Ads, paid social), SEO best practices, and provider marketing tactics
• Familiarity with Adobe Creative Suite and health care compliance considerations (e.g., HIPAA)

Benefits & Perks

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, and leadership programs
• Opportunities for personal and professional growth within a comprehensive academic health system