Digital Marketing Manager at 16 On Center HQ Chicago, IL
Job Description
Digital Marketing Manager job at 16 On Center HQ. Chicago, IL.
About Us:
16 On Center Chicago owns and operates several live music venues, third-party production, restaurants, bars, and food halls across Chicago and New York. Join the team of one of the country's leading independent promoters.
Our most effective service to our community comes from a team with a diverse mix of minds, backgrounds, and experiences. 16 On Center actively seeks a diverse applicant pool and encourages candidates of all backgrounds to apply. We provide equal opportunities to all employees and applicants for employment, without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic information, neurodiversity, disability, veteran status, or any other characteristic protected by law.
Position Summary
As the Digital Marketing Manager at 16 On Center, you’ll oversee all digital marketing efforts and ensure brand consistency across a variety of online channels. You’ll be responsible for creating and executing digital acquisition strategies, analyzing performance data, and identifying opportunities that drive business growth and maximize return on investment (ROI). This role plays a key part in enhancing customer engagement, supporting sponsorship efforts, and optimizing campaign effectiveness across concerts, food & beverage, and sponsorships.
Additional responsibilities include but are not limited to:
- Create and manage digital acquisition strategies and the overall digital marketing roadmap
- Oversee all online channels including websites, blogs, social media, and email marketing
- Develop and optimize SEO/SEM strategies and manage CRM platforms
- Analyze and report on KPIs such as customer acquisition cost, return on ad spend, and conversion rates
- Provide actionable data and insights to the Sponsorship team to inform strategy
- Implement campaigns to drive engagement and survey participation
- Leverage AI and data science tools to personalize customer interactions and predict behavior
- Support ticketing strategy, pricing, and audience segmentation
- Monitor industry trends and competitors to ensure our digital strategy stays ahead
- Collaborate with internal teams to align marketing efforts and messaging
- Manage budget planning and resource allocation for digital initiatives
About You:
- 5+ years of experience in digital marketing, ideally in entertainment, hospitality, or e-commerce
- Bachelor’s degree in Marketing, Digital Technologies, or a related field
- Proven success in a digital marketing leadership role
- Deep understanding of digital channels, tools, and trends
- Strong analytical skills with the ability to turn complex data into actionable insights
- Advanced Excel skills, including pivot tables, lookups, and dynamic dashboards
- Experience with SEO, Google Analytics, CRM platforms, and e-commerce tools
- Familiarity with data integration from platforms like Redshift, APIs, or similar
- Comfortable translating technical data for non-technical teams
- Solid grasp of marketing performance metrics, probability/statistics, and machine learning concepts
- Strong communication and project management skills