DIGITAL MARKETING SPECIALIST

Position Overview

Job Location: Oklahoma City, OK. This Digital Marketing Specialist role will be responsible for designing, publishing, and updating content and landing pages on Jasco websites via the Shopify platform. The role involves leading website projects, managing third-party integrations, and cross-collaborating with outside agencies and internal departments to ensure a best-in-class user experience using reporting, analytics, and AI tools.

Key Responsibilities

• Manage day-to-day activities on Jasco's website properties to support a comprehensive content and branding strategy aligned with the company's strategic goals and sales objectives.
• Serve as subject matter expert in the e-commerce platform to ensure efficient site updates, promotions, graphics, and content implementations.
• Collaborate with the Digital Marketing Manager on developing overall strategies to maximize website sales and digital marketing efforts using current trends and best practices.
• Help lead paid social strategy for Meta and TikTok ads to support strategic product launches and retail placements.
• Oversee budget allocation for paid social strategy, track performance, adjust tactics as needed, and create content for social ads to boost sales and brand awareness.
• Serve as the main point of contact with third-party agencies for website development and paid advertising.
• Stay current on e-commerce trends and growth channels, including TikTok Shop and TikTok advertising.
• Create and publish website designs, design themes, promotional banners, and content updates in compliance with Jasco brands and partner guidelines.
• Support planning and execution of promotional discounts, sitewide sales, and overall strategies to optimize user experience and boost conversions.
• Collaborate with internal and external groups to ensure the ongoing functionality of all integrations and third-party extensions with Shopify.
• Track, report, and improve website traffic using data analytics to increase brand awareness and optimize search engine performance.
• Perform other related duties as required.

Required Qualifications

• A bachelor's degree in Marketing, Business, or a Communications-related field is required.
• Basic knowledge of HTML/CSS.
• Proficient with MS Office, Adobe Creative Suite, or Canva.
• Excellent writing, communication, time management, and organizational skills.
• Self-starter with the ability to solve problems creatively, manage multiple projects simultaneously, and collaborate with diverse stakeholders.
• Knowledge of SEO and analytics platforms.
• Detail-oriented with the ability to analyze trends, make data-driven decisions, and identify growth opportunities.

Preferred Qualifications

• Shopify experience or familiarity with other e-commerce platforms.
• Experience running Meta ad campaigns.